Website Design, Performance, SEO, and AI Search Optimization for Anaqa Platform
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
**Project Title**
Website Design, Performance, SEO, and AI Search Optimization for Anaqa Platform
**Project Description**
We are looking for a highly skilled and creative website developer with strong experience in web design, user experience, search engine optimization (SEO), and website optimization for visibility in AI-powered search and answer engines.
**About Anaqa**
Anaqa is a Saudi digital platform that provides technology solutions for salons and beauty service providers. The platform helps salons showcase their services, manage bookings, and reach new customers.
Our website is already live, indexed, and available on Google. It is built using WordPress and Elementor.
This project does not involve building a new website from scratch. The selected freelancer will be responsible for reviewing, redesigning, and improving the existing website while preserving its current URLs, search engine indexing, content, and essential functionality.
**Project Objectives**
1. Improve the overall design and make the website more modern, professional, and aligned with Anaqa’s brand identity.
2. Improve the user experience and visitor journey, particularly for salon owners interested in registering or learning more about the platform.
3. Improve the website’s visibility in Google search results in both Arabic and English.
4. Optimize the website’s structure and content for visibility in AI-powered search and answer engines, including ChatGPT, Google AI Overviews, Gemini, and similar platforms.
5. Improve website speed and performance across mobile, tablet, and desktop devices.
6. Increase registrations, inquiries, and conversion of website visitors into qualified leads.
**Scope of Work**
**1. Website Design and User Experience**
* Conduct a comprehensive review of the existing design and identify areas for improvement.
* Redesign and improve the homepage and other important pages.
* Improve the layout, page sections, written content, buttons, and overall visitor journey.
* Clearly communicate Anaqa’s services and benefits to salons.
* Improve calls to action, including registration, contact, and partnership buttons.
* Follow Anaqa’s existing brand identity, colors, fonts, and visual style.
* Ensure that all pages are fully responsive across mobile, tablet, and desktop devices.
* Properly optimize both the Arabic and English versions, including RTL and LTR layouts.
* Use professional, lightweight images and icons that do not negatively affect website speed.
* Improve the overall conversion rate and make it easier for salon owners to understand the platform and take action.
**2. Website Speed and Technical Performance**
* Conduct website speed and performance tests before starting the work.
* Improve Core Web Vitals.
* Compress and optimize images and convert them to modern formats where appropriate.
* Optimize CSS, JavaScript, fonts, plugins, and other website resources.
* Identify and address plugins, scripts, or code that may be slowing down the website.
* Configure caching, lazy loading, and other relevant performance measures.
* Give particular attention to mobile performance.
* Fix broken links, technical errors, duplicate pages, and unnecessary redirects.
* Ensure that all existing forms, buttons, and website functions continue working correctly.
**3. Search Engine Optimization — SEO**
* Conduct a comprehensive SEO audit of the existing website.
* Perform keyword research relevant to Anaqa’s services and the Saudi market.
* Optimize page titles, meta descriptions, headings, content, URLs, and image alt text.
* Improve the Arabic and English content of the main pages.
* Improve the internal linking structure.
* Create or review the XML sitemap and robots.txt file.
* Correctly configure canonical URLs.
* Correctly implement hreflang for the Arabic and English pages.
* Preserve the website’s existing Google indexing and organic visibility.
* Do not change indexed URLs without prior approval and proper 301 redirects.
* Review or configure Google Search Console and Google Analytics.
* Identify and resolve relevant issues reported in Google Search Console.
* Recommend suitable landing pages and articles to increase organic traffic.
* Deliver a keyword map showing the target keywords for each important page.
**4. AI Search Optimization — AEO/GEO**
The website should be structured and optimized so that its content can be clearly understood and referenced by AI-powered search and answer engines.
The work should include:
* Organizing the website’s content in a clear and machine-readable structure.
* Clearly communicating Anaqa’s identity, services, target audience, and service locations.
* Creating or improving FAQ pages and question-and-answer content.
* Implementing appropriate structured data and Schema Markup, including where relevant:
* Organization
* WebSite
* SoftwareApplication
* Service
* FAQ
* Breadcrumb
* Ensuring that important content is accessible to authorized search engine and AI crawlers.
* Improving trust signals, company information, contact details, and content credibility.
* Recommending content that could establish Anaqa as a reliable source for salon booking and management solutions in Saudi Arabia.
* Implementing an llms.txt file only if the freelancer believes it provides practical value and can clearly explain its purpose and limitations.
**5. Website Protection and Change Management**
* Create a complete website backup before making any changes.
* Preferably perform the work first on a staging environment.
* Do not delete or change indexed pages or URLs without prior approval.
* Implement 301 redirects for any approved URL changes.
* Do not use unlicensed themes, plugins, images, or software.
* Protect website credentials and do not share them with any third party.
* Ensure that existing website functions, forms, registration links, and contact methods are not negatively affected.
* Test the website thoroughly before publishing the final changes.
**Required Deliverables**
* A professionally redesigned and improved website.
* Full optimization for mobile, tablet, and desktop devices.
* Improved website speed and technical performance.
* Technical and on-page SEO improvements.
* Appropriate structured data and Schema Markup implementation.
* Improved Arabic and English content for the key pages.
* A before-and-after website audit report.
* Before-and-after speed and performance test results.
* A detailed list of all changes completed.
* A keyword list and page-level keyword map.
* A recommended SEO and content plan for the following three months.
* Post-delivery technical support to address any issues resulting from the implemented changes.
**Required Qualifications**
* Proven experience with WordPress and Elementor.
* Strong UI/UX and responsive web design experience.
* Practical experience in technical SEO and on-page SEO.
* Strong understanding of Core Web Vitals and Google Search Console.
* Experience with Schema Markup and structured data.
* Practical understanding of AEO and GEO for AI-powered search and answer engines.
* Ability to work effectively with both Arabic and English websites.
* Previous experience with SaaS, technology platforms, marketplaces, or booking websites is preferred.
**Please Include the Following in Your Proposal**
1. Links to three websites you personally designed, redesigned, or optimized.
2. Actual examples of SEO, conversion, or speed improvements you achieved.
3. A clear explanation of the exact work you propose to perform.
4. Your estimated project timeline.
5. Your total fixed price for the complete scope.
6. The post-delivery support period included in your offer.
7. Confirmation that you can work safely on an existing indexed website without negatively affecting its current Google visibility.
**Important Note**
Generic or copied proposals will not be considered.
Please begin your proposal with the following sentence:
“I have reviewed the requirements for the Anaqa website.”
You must also include two initial recommendations for improving a technology platform website targeting salons.
We understand that no freelancer can guarantee a specific Google ranking or guaranteed visibility in AI-generated answers. We are looking for a specialist who applies recognized best practices and proposes clear, realistic, and measurable performance indicators rather than making unrealistic promises.
Website Design, Performance, SEO, and AI Search Optimization for Anaqa Platform
**Project Description**
We are looking for a highly skilled and creative website developer with strong experience in web design, user experience, search engine optimization (SEO), and website optimization for visibility in AI-powered search and answer engines.
**About Anaqa**
Anaqa is a Saudi digital platform that provides technology solutions for salons and beauty service providers. The platform helps salons showcase their services, manage bookings, and reach new customers.
Our website is already live, indexed, and available on Google. It is built using WordPress and Elementor.
This project does not involve building a new website from scratch. The selected freelancer will be responsible for reviewing, redesigning, and improving the existing website while preserving its current URLs, search engine indexing, content, and essential functionality.
**Project Objectives**
1. Improve the overall design and make the website more modern, professional, and aligned with Anaqa’s brand identity.
2. Improve the user experience and visitor journey, particularly for salon owners interested in registering or learning more about the platform.
3. Improve the website’s visibility in Google search results in both Arabic and English.
4. Optimize the website’s structure and content for visibility in AI-powered search and answer engines, including ChatGPT, Google AI Overviews, Gemini, and similar platforms.
5. Improve website speed and performance across mobile, tablet, and desktop devices.
6. Increase registrations, inquiries, and conversion of website visitors into qualified leads.
**Scope of Work**
**1. Website Design and User Experience**
* Conduct a comprehensive review of the existing design and identify areas for improvement.
* Redesign and improve the homepage and other important pages.
* Improve the layout, page sections, written content, buttons, and overall visitor journey.
* Clearly communicate Anaqa’s services and benefits to salons.
* Improve calls to action, including registration, contact, and partnership buttons.
* Follow Anaqa’s existing brand identity, colors, fonts, and visual style.
* Ensure that all pages are fully responsive across mobile, tablet, and desktop devices.
* Properly optimize both the Arabic and English versions, including RTL and LTR layouts.
* Use professional, lightweight images and icons that do not negatively affect website speed.
* Improve the overall conversion rate and make it easier for salon owners to understand the platform and take action.
**2. Website Speed and Technical Performance**
* Conduct website speed and performance tests before starting the work.
* Improve Core Web Vitals.
* Compress and optimize images and convert them to modern formats where appropriate.
* Optimize CSS, JavaScript, fonts, plugins, and other website resources.
* Identify and address plugins, scripts, or code that may be slowing down the website.
* Configure caching, lazy loading, and other relevant performance measures.
* Give particular attention to mobile performance.
* Fix broken links, technical errors, duplicate pages, and unnecessary redirects.
* Ensure that all existing forms, buttons, and website functions continue working correctly.
**3. Search Engine Optimization — SEO**
* Conduct a comprehensive SEO audit of the existing website.
* Perform keyword research relevant to Anaqa’s services and the Saudi market.
* Optimize page titles, meta descriptions, headings, content, URLs, and image alt text.
* Improve the Arabic and English content of the main pages.
* Improve the internal linking structure.
* Create or review the XML sitemap and robots.txt file.
* Correctly configure canonical URLs.
* Correctly implement hreflang for the Arabic and English pages.
* Preserve the website’s existing Google indexing and organic visibility.
* Do not change indexed URLs without prior approval and proper 301 redirects.
* Review or configure Google Search Console and Google Analytics.
* Identify and resolve relevant issues reported in Google Search Console.
* Recommend suitable landing pages and articles to increase organic traffic.
* Deliver a keyword map showing the target keywords for each important page.
**4. AI Search Optimization — AEO/GEO**
The website should be structured and optimized so that its content can be clearly understood and referenced by AI-powered search and answer engines.
The work should include:
* Organizing the website’s content in a clear and machine-readable structure.
* Clearly communicating Anaqa’s identity, services, target audience, and service locations.
* Creating or improving FAQ pages and question-and-answer content.
* Implementing appropriate structured data and Schema Markup, including where relevant:
* Organization
* WebSite
* SoftwareApplication
* Service
* FAQ
* Breadcrumb
* Ensuring that important content is accessible to authorized search engine and AI crawlers.
* Improving trust signals, company information, contact details, and content credibility.
* Recommending content that could establish Anaqa as a reliable source for salon booking and management solutions in Saudi Arabia.
* Implementing an llms.txt file only if the freelancer believes it provides practical value and can clearly explain its purpose and limitations.
**5. Website Protection and Change Management**
* Create a complete website backup before making any changes.
* Preferably perform the work first on a staging environment.
* Do not delete or change indexed pages or URLs without prior approval.
* Implement 301 redirects for any approved URL changes.
* Do not use unlicensed themes, plugins, images, or software.
* Protect website credentials and do not share them with any third party.
* Ensure that existing website functions, forms, registration links, and contact methods are not negatively affected.
* Test the website thoroughly before publishing the final changes.
**Required Deliverables**
* A professionally redesigned and improved website.
* Full optimization for mobile, tablet, and desktop devices.
* Improved website speed and technical performance.
* Technical and on-page SEO improvements.
* Appropriate structured data and Schema Markup implementation.
* Improved Arabic and English content for the key pages.
* A before-and-after website audit report.
* Before-and-after speed and performance test results.
* A detailed list of all changes completed.
* A keyword list and page-level keyword map.
* A recommended SEO and content plan for the following three months.
* Post-delivery technical support to address any issues resulting from the implemented changes.
**Required Qualifications**
* Proven experience with WordPress and Elementor.
* Strong UI/UX and responsive web design experience.
* Practical experience in technical SEO and on-page SEO.
* Strong understanding of Core Web Vitals and Google Search Console.
* Experience with Schema Markup and structured data.
* Practical understanding of AEO and GEO for AI-powered search and answer engines.
* Ability to work effectively with both Arabic and English websites.
* Previous experience with SaaS, technology platforms, marketplaces, or booking websites is preferred.
**Please Include the Following in Your Proposal**
1. Links to three websites you personally designed, redesigned, or optimized.
2. Actual examples of SEO, conversion, or speed improvements you achieved.
3. A clear explanation of the exact work you propose to perform.
4. Your estimated project timeline.
5. Your total fixed price for the complete scope.
6. The post-delivery support period included in your offer.
7. Confirmation that you can work safely on an existing indexed website without negatively affecting its current Google visibility.
**Important Note**
Generic or copied proposals will not be considered.
Please begin your proposal with the following sentence:
“I have reviewed the requirements for the Anaqa website.”
You must also include two initial recommendations for improving a technology platform website targeting salons.
We understand that no freelancer can guarantee a specific Google ranking or guaranteed visibility in AI-generated answers. We are looking for a specialist who applies recognized best practices and proposes clear, realistic, and measurable performance indicators rather than making unrealistic promises.
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