Web Development & Digital Marketing Partner

Absolutely. For Aura Fund, I would position this as a **“Website Development + Digital Lead Generation Partner”** rather than just a website developer, because you need the freelancer to handle development, calculators, chatbot, SEO, landing pages and initial marketing.

### Freelancer Requirement – Aura Fund

# FREELANCER REQUIREMENT

## Website Development & Digital Marketing – AURA FUND

**#~2q1`**after website launch.

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# 10. TECHNOLOGY REQUIREMENTS

The freelancer should recommend the most suitable technology/platform based on:

* Speed
* Security
* Scalability
* SEO
* Ease of future updates
* Integration capability
* Cost efficiency

Preferred experience with:

* WordPress / Webflow / custom development
* HTML/CSS/JavaScript
* API integrations
* WhatsApp integration
* Chatbot integration
* CRM integration
* Google Analytics / GA4
* Google Search Console
* Meta Pixel
* Google Ads tracking

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# 11. SECURITY & PERFORMANCE

The website must be:

* SSL secured
* Mobile responsive
* Fast loading
* Optimised for Core Web Vitals
* Protected against common website vulnerabilities
* Regularly backed up
* Properly configured for forms and customer data
* Easy to maintain

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# 12. WHAT WE EXPECT FROM THE FREELANCER

The ideal freelancer should have:

* **3+ years of relevant website development experience**
* Strong UI/UX understanding
* Experience in financial services / fintech websites preferred
* Experience with lead-generation websites
* SEO knowledge
* Digital marketing experience
* Experience integrating calculators
* Chatbot / AI integration experience
* Strong understanding of conversion optimisation
* Ability to work independently
* Ability to meet strict deadlines
* Good communication and response time

**Experience with Banks, NBFCs, Fintechs, Loan DSA, Financial Advisory or Real Estate Finance websites will be an added advantage.**

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# 13. DELIVERABLES

The selected freelancer will be responsible for:

✓ Complete website design
✓ UI/UX development
✓ 18–20 pages
✓ EMI Calculator
✓ Loan Syndication Benefit Calculator
✓ Chatbot integration
✓ Lead generation forms
✓ WhatsApp & Call integration
✓ SEO setup
✓ Google Analytics / GA4
✓ Search Console
✓ Conversion tracking
✓ Mobile optimisation
✓ Speed optimisation
✓ Security setup
✓ Website testing
✓ Website deployment
✓ Basic training for website management
✓ Post-launch technical support

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# 14. IMPORTANT – OWNERSHIP

Upon completion and full payment, **all website assets, design files, source code, content, database, credentials, integrations and other project-related assets must be handed over to AURA FUND / Aureon Capital Advisory LLP.**

The freelancer should not retain exclusive control over the website, hosting, domain, analytics or other critical business assets.

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# 15. COMMERCIAL PROPOSAL

Interested freelancers should share:

1. Portfolio / previous work
2. Relevant financial-services / fintech projects
3. Proposed technology/platform
4. Detailed project quotation
5. 15-day development plan
6. SEO plan
7. Digital marketing plan
8. Chatbot solution proposed
9. Calculator development approach
10. Post-launch support terms
11. Monthly maintenance cost, if applicable
12. Digital marketing charges, if separate

### Please clearly mention:

**Website Development Cost:** ₹_____
**SEO Setup Cost:** ₹_____
**Chatbot Cost:** ₹_____
**Digital Marketing Cost:** ₹_____ / month
**Maintenance Cost:** ₹_____ / month
**Expected Delivery:** _____ days