Web Design Leads via Google Ads

I run a freelance website design and development service and now need a steady flow of qualified enquiries from small businesses. My priority channel is Google Ads, so I’m looking for someone who can take full ownership of campaign strategy, build-out, optimisation and reporting.

Here’s what I need from you:
• Research and recommend the best keywords and match types that will resonate with owners or managers of small businesses who are actively looking for web design or development help.
• Create compelling text ads and any required extensions that highlight my unique selling points and drive clicks.
• Set up conversion tracking in Google Ads and Google Analytics so we can measure actual leads, not just traffic.
• Suggest landing-page tweaks or new layouts if you spot opportunities to improve Quality Score and conversion rate.
• Monitor, test, and optimise ads, bids, and negative keywords for at least the first month, then hand over a clear set of next-step recommendations.
• Provide a concise weekly report that shows spend, clicks, conversions and cost per lead in plain language.

Success will be judged on a measurable lift in genuine enquiries and a cost-per-lead that stays competitive for small-business budgets. If you have a proven track record running Google Ads for service-based freelancers or agencies, I’d love to see examples and hear how quickly you think we can gain traction.