Viral Content Research for Instagram/TikTok

# Viral Content Researcher for Instagram & TikTok

We’re looking for a **Viral Content Researcher** to help us find proven short-form content ideas for Instagram Reels and TikTok.

This is NOT a traditional scriptwriting role.

We don’t want someone sitting down and guessing what might go viral.

We want someone who can **study what is already going viral, identify the best-performing ideas for our target audience, and give us those ideas to recreate in our own voice and style.**

## Our Target Audience

Our ICP is **content creators and personal brands who want to grow and monetize their audience.**

They generally fall into two categories:

**1. Creators who already have a digital product**

They sell a course, community, coaching program, digital product, etc. and want:

* More views
* More followers
* More leads
* More customers
* Higher digital-product sales

**2. Creators who haven't monetized yet**

They already have a personal brand and create content, but they want to turn their audience into a business by launching a digital product, course, community, etc.

The common denominator is simple:

**They already create content and want more views, more audience growth, and ultimately more revenue from their personal brand.**

## Your Job

Your main responsibility is to **scroll Instagram Reels and TikTok and find proven viral videos that are highly relevant to our ICP.**

Examples of topics include:

* Getting more views
* Going viral
* Instagram growth
* TikTok growth
* Content creation
* Hooks and retention
* Personal branding
* Growing an audience
* Content strategy
* Monetizing an audience
* Creating digital products
* Selling courses
* Increasing digital-product sales
* Turning followers into customers
* Creator funnels
* Building communities
* Creator business models
* Content that generates leads/sales

We are especially interested in videos with **100K, 500K, 1M+ views**, but raw views are NOT enough.

We also want **outliers**.

For example:

If an account normally gets 5K–10K views and suddenly one video gets 150K, that video is extremely interesting to us.

Your job is to find these patterns.

## What You'll Deliver

For every piece of content you find, provide:

**Original video:** Direct Instagram/TikTok link

**Views:** Current number of views

**Creator:** Account that posted it

**Hook:** The exact opening hook/concept

**Core idea:** A short explanation of what the video is about

**ICP relevance:** Why our target customer would care about this topic

**Remake angle:** How we could take the underlying concept and create an original version for our brand

## The Most Important Rule

**Relevance > Views.**

Do NOT send us random entrepreneurship, motivation, money, or business videos just because they have millions of views.

A video is valuable only if the topic attracts the type of person we want as a customer.

Ask yourself:

**“If this video goes viral on our account, are the people it attracts likely to be content creators/personal brands who want to grow and monetize their audience?”**

If the answer is no, we don't want it.

## What We're Looking For

You should be someone who:

* Understands short-form content
* Spends a lot of time on Instagram/TikTok
* Can recognize strong hooks and viral formats
* Understands the difference between views and qualified views
* Can identify outlier content
* Understands creators, personal brands, digital products, and online businesses
* Has a strong instinct for what makes people stop scrolling
* Can research consistently without sending repetitive or low-quality ideas

Experience with viral content research, personal brands, creator businesses, digital products, or social media growth is a major plus.

## Our Content Process

The process is simple:

**You find proven viral concepts → We select the best ones → We record our own original versions → Our editors turn them into hyper-edited short-form videos → We publish at scale.**

You are essentially the **research engine behind our content operation.**

We don't need more random ideas.

We need someone who can consistently find **proven ideas that are already winning with the exact audience we want to reach.**

If you're applying, please send:

1. A short explanation of your experience with viral content research.
2. Examples of accounts you've researched or worked with, if applicable.
3. **5 example viral videos you believe fit our ICP**, including the link, views, hook, and why you selected each one.

The quality of those 5 examples will be one of the biggest factors in our hiring decision.

This can become a **long-term position** for the right person.