US Healthcare Google Ads Expert
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted2 hours ago
We are seeking an experienced Google Ads Specialist with proven expertise in the US Healthcare space to manage, optimize, and scale our paid search campaigns.
Because healthcare marketing in the US involves strict policy limits (HIPAA compliance, restricted remarketing, LegitScript/Google Healthcare certification rules), you must have direct experience generating qualified patient leads/appointments while maintaining complete regulatory compliance.
Our primary objective is maximizing booked patient appointments and qualified inbound phone inquiries while maintaining strict HIPAA compliance and adhering to Google’s healthcare advertising regulations. We are not looking for vanity metrics (clicks or traffic) — success will be measured strictly by Cost Per Acquisition (CPA) and verified appointment volume.
Core Responsibilities
High-Intent Search Campaigns: Build and scale targeted Search, Call-Only, and Local Service Ads targeting patients actively looking for treatment.
HIPAA-Safe Tracking & Attribution: Configure server-side tracking, GTM, GA4, and call tracking (CallRail/WhatConverts) to attribute appointment bookings back to specific ad groups without transmitting Protected Health Information (PHI).
Conversion Rate Optimization (CRO): Audit and optimize landing pages to increase form completions, online scheduling flow, and click-to-call conversions.
Negative Keyword & Intent Filtering: Actively manage search terms to eliminate irrelevant traffic, price-shoppers, Medicaid inquiries (if applicable), and non-commercial searches.
Ad Copy & Policy Compliance: Write high-converting, compliant ad copy that avoids policy disapprovals, restricted remarketing violations, and misleading claim penalties.
Bid & Budget Management: Implement smart bidding strategies (Target CPA / Maximize Conversions) aligned with appointment value.
Required Skills & Qualifications
3+ years of hands-on experience running Google Ads specifically for US healthcare, medical practices, or wellness clinics.
Demonstrated understanding of HIPAA rules in digital tracking (handling pixels without PHI leakage, BAA requirements, restricted audiences).
Familiarity with healthcare booking platforms / EHR systems and tracking their scheduling funnels.
Deep knowledge of Google's Healthcare & Medicines Advertising Policies.
Ad Copywriting & Compliance: Write compelling, high-converting ad copy that strictly adheres to Google Healthcare and Medicines policies.
Conversion Tracking & Analytics: Set up and audit HIPAA-compliant tracking (GA4, Google Tag Manager, server-side tracking, and call tracking platforms like CallRail).
Landing Page Recommendations: Collaborate on CRO (Conversion Rate Optimization) to improve landing page quality scores and appointment booking rates.
Routine Optimization & Reporting: Provide weekly performance insights, bid/budget adjustments, and A/B test ad variations.
Because healthcare marketing in the US involves strict policy limits (HIPAA compliance, restricted remarketing, LegitScript/Google Healthcare certification rules), you must have direct experience generating qualified patient leads/appointments while maintaining complete regulatory compliance.
Our primary objective is maximizing booked patient appointments and qualified inbound phone inquiries while maintaining strict HIPAA compliance and adhering to Google’s healthcare advertising regulations. We are not looking for vanity metrics (clicks or traffic) — success will be measured strictly by Cost Per Acquisition (CPA) and verified appointment volume.
Core Responsibilities
High-Intent Search Campaigns: Build and scale targeted Search, Call-Only, and Local Service Ads targeting patients actively looking for treatment.
HIPAA-Safe Tracking & Attribution: Configure server-side tracking, GTM, GA4, and call tracking (CallRail/WhatConverts) to attribute appointment bookings back to specific ad groups without transmitting Protected Health Information (PHI).
Conversion Rate Optimization (CRO): Audit and optimize landing pages to increase form completions, online scheduling flow, and click-to-call conversions.
Negative Keyword & Intent Filtering: Actively manage search terms to eliminate irrelevant traffic, price-shoppers, Medicaid inquiries (if applicable), and non-commercial searches.
Ad Copy & Policy Compliance: Write high-converting, compliant ad copy that avoids policy disapprovals, restricted remarketing violations, and misleading claim penalties.
Bid & Budget Management: Implement smart bidding strategies (Target CPA / Maximize Conversions) aligned with appointment value.
Required Skills & Qualifications
3+ years of hands-on experience running Google Ads specifically for US healthcare, medical practices, or wellness clinics.
Demonstrated understanding of HIPAA rules in digital tracking (handling pixels without PHI leakage, BAA requirements, restricted audiences).
Familiarity with healthcare booking platforms / EHR systems and tracking their scheduling funnels.
Deep knowledge of Google's Healthcare & Medicines Advertising Policies.
Ad Copywriting & Compliance: Write compelling, high-converting ad copy that strictly adheres to Google Healthcare and Medicines policies.
Conversion Tracking & Analytics: Set up and audit HIPAA-compliant tracking (GA4, Google Tag Manager, server-side tracking, and call tracking platforms like CallRail).
Landing Page Recommendations: Collaborate on CRO (Conversion Rate Optimization) to improve landing page quality scores and appointment booking rates.
Routine Optimization & Reporting: Provide weekly performance insights, bid/budget adjustments, and A/B test ad variations.
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