US Grab-and-Go Ad Strategist

I run a small, grab-and-go restaurant concept and I need an ad specialist based in the United States who can jump in right away and drive more foot traffic to my stores. The focus is on Meta platforms—Facebook and Instagram—together with Google Search and Google Maps.

The campaigns must be tailored to hyper-local audiences that are most likely to walk through the door the same day they see the ad. Solid knowledge of demographic targeting, radius and “near me” intent keywords, as well as creative that converts hungry customers on the go, is essential. I already have active business pages and verified Google Business Profiles; what I need now is strategic campaign architecture, compelling copy and creatives, and hands-on optimisation to reduce cost per in-store visit.

Deliverables I’m expecting:
• Campaign setup in Meta Ads Manager and Google Ads (Search & Maps)
• Two weeks of iterative optimisation with clear, written rationale for each change
• Pixel, GA4, and offline conversion tracking configured so we can see actual store visits
• A short performance report at the end of the initial push that details spend, results, and next-step recommendations

Timing: I want campaigns live as soon as humanly possible—preferably within a few days of contract award.

Only freelancers located in the United States will be considered, as on-the-ground understanding of local dining habits and regulations is crucial for this project.