U.S. Freelance Publicist / PR Consultant — Gen-Z AI Book Launch

We are seeking a **U.S.-based freelance publicist/PR consultant** for a focused launch campaign for a book written by my 16-year-old daughter.

The book is being published by **Macmillan India** and will launch simultaneously in **India, the U.S. and UK on November 9, 2026**, in hardcover and Kindle editions.

The book focuses on **AI and its implications for Generation AI/Gen Z**, particularly teenagers and young adults.

My daughter is a high school student at **Madeira School in McLean, Virginia**. She previously spent several years in India, giving the book and author a cross-border perspective. We believe there is a strong U.S. story around a teenager writing about how AI is affecting her own generation.

## Existing support

Macmillan India is handling its publisher-side publicity and media outreach in India.

Our India-based marketing team is separately handling the author's Instagram, LinkedIn, content creation and other digital marketing.

**This role is therefore specifically focused on U.S. earned media, publicity, relationships and audience development.**

We are NOT looking for social-media management, content creation, paid advertising or generic digital marketing.

## Key deliverables

- Develop a focused U.S. media and publicity strategy for the author and book.
- Develop a targeted list of relevant U.S. journalists, podcasts, educators, youth/Gen-Z media, technology/AI media and other potential partners.
- Conduct personalized outreach and follow-up to relevant contacts.
- Pursue podcast interviews, media interviews, speaking opportunities and school/education opportunities.
- Develop and execute a concentrated publicity campaign around the November 9 launch.
- Leverage the author's connection to Madeira School and the Washington DC/Northern Virginia community.
- Pursue relevant AI/technology, education, youth/Gen-Z and Indian-American media opportunities.
- Coordinate advance outreach and launch-week opportunities where appropriate.
- Continue media and podcast follow-up through mid-December.
- Provide brief weekly updates covering outreach undertaken, responses, opportunities generated and next steps.

We would particularly value someone who already has **strong U.S. journalist, podcast, education or technology-media relationships**.

We welcome your recommendations on the specific U.S. media, podcasts, schools, organizations and individuals that you believe would be strongest targets for this particular author and book.

## Primary objective

The goal is to establish my daughter as a **credible young Gen-Z voice on AI** while generating meaningful U.S. media coverage, podcast appearances, school/community exposure and awareness around the November 9 launch.

We are looking for **highly targeted and personalized outreach**, rather than broad press-release distribution.

We do not expect guaranteed media placements, but we would like to see a clear, measurable outreach program and regular reporting on activity and results.

## Timeline

**Mid-October through mid-December 2026**, with the greatest intensity during the two weeks before and two weeks after the November 9 launch.

## Budget

**Up to $5,000 USD total for the entire engagement.**

We are open to a fixed project fee or another structure you recommend, provided the total engagement remains within this budget.

## Ideal experience

Experience in one or more of the following would be particularly valuable:

- Technology / AI
- Gen Z / youth
- Education
- Nonfiction books
- Podcast outreach
- Author publicity
- U.S. media relations
- Washington DC / Northern Virginia
- New York media / publishing