UK Solar Leads Google Ads

I need an experienced Google Ads specialist who has already proven they can generate domestic solar leads in the UK. My end goal is quality lead generation, not just clicks, so everything you set up must be geared toward capturing homeowner details through pre-qualifying opt-in forms.

You will be responsible for the complete campaign build: keyword research, audience selection, bids, and crucially the creative. All ads—text, display and video—have to be produced by you from scratch, including scripts, storyboards and static designs. I’ll supply brand guidelines and any market insights I have, but creative direction and execution are firmly in your hands.

We’ll launch with a modest daily budget to test variations, identify a winning formula, then scale aggressively once cost-per-lead targets are met. If you’ve run successful UK solar campaigns before, show me the metrics that prove it: conversion rates, CPL, ad examples, landing pages—whatever best demonstrates your track record.

Deliverables upon each milestone:
• Full Google Ads account structure ready to go live
• Original text, display and video ad assets (YouTube-friendly)
• Conversion-tracked opt-in form or landing page
• Weekly performance report with optimisation recommendations

Please outline your approach, expected timeline to first leads, and two case studies from previous UK solar projects.