UK Merchant Services TikTok Lead Campaign

I want to turn TikTok into a steady pipeline of qualified sales leads for our card machines and wider merchant-services range here in the UK. The audience is very specific: decision-makers inside medium-sized businesses who are ready to upgrade or switch their payment solutions.

The strategy must centre on product-demonstration content—snappy, visually clear clips that show exactly how our terminals work, the speed of settlement, and the savings we deliver. Every video needs a strong call-to-action that pushes viewers to a booking form or direct message so my sales team can follow up the same day.

I’ll rely on you to handle the full funnel in TikTok Ads Manager: audience research, creative production, campaign set-up, daily optimisation, and tracking through to lead capture in our CRM GHL. Cost-per-lead will be the key metric, and I’ll need transparent reporting so we can scale what works and cut what doesn’t.

Deliverables
• A 4-week content calendar with at least eight original product-demo videos ready to post or promote.
• Campaign build and launch, including custom audiences for UK mid-market businesses by sector.
• Weekly performance report covering spend, reach, CPL, and lead quality notes pulled from HubSpot.

If you already have proven TikTok lead-gen wins in the B2B space—especially within payments, fintech, or SaaS—let me see the data. I’m ready to start as soon as the creative plan is locked.