Travel SEO Audit & Optimization

Welatino Traveltech LLP runs a fast-growing platform built around in-depth destination guides, yet organic reach is plateauing. My single, measurable objective is to lift overall website traffic by strengthening both on-page and off-page SEO.

Scope of work
• Technical clean-up – Perform a full audit, then fix crawl errors, broken links, schema issues, and any Core Web Vitals that slow the site.
• Keyword strategy – Map high-intent, travel-specific keywords to each page and section, prioritising destination-guide terms that match search demand.
• Content refresh – Rewrite or expand existing guide articles and landing pages so they satisfy search intent, include the new keywords naturally, and remain engaging for travellers.
• Authority building – Secure quality backlinks from credible travel and tourism domains; no spam tactics, only genuine outreach and earned mentions.

Tools I already use (and expect you to be comfortable with): Google Search Console, GA4, Ahrefs or SEMrush, and WordPress/Gutenberg.

Deliverables & acceptance
1. Audit report with an actionable task list.
2. Implemented fixes pushed live (or detailed dev tickets where access is restricted).
3. Keyword matrix with search volume, difficulty, and page mapping.
4. Minimum 6 optimised destination-guide articles (1,000–1,500 words each) plus meta tags.
5. Monthly backlink log showing referring domain, DA/DR, anchor text, and live URL.
6. Before-and-after traffic snapshot from GA4 proving growth in impressions and clicks.

Timeline is flexible but I’d like the full cycle—audit through first backlink report—completed in six weeks. Continuous collaboration is on the table if results are clear.