Tourism PPC Setup & Optimization

I’m ready to launch paid-search campaigns for three experiences—London Ghost Tour, Jack the Ripper Walk, and Rome-with-a-Chef Cooking Classes—and I need a PPC specialist to get them live on Google Ads, then keep them performing at their best.

Phase 1: Campaign build
• Create the full account structure in Google Ads, grouping each experience separately.
• Use solid, industry-standard tourism keywords (I don’t have a list) and craft engaging ad copy that speaks to travelers’ curiosity and urgency.
• Set the campaigns to target both the right locations (London or Rome, plus relevant feeder markets) and traveller-focused demographics/affinities.
• Configure tracking so we can see bookings and key funnel actions in real time.

Phase 2: Ongoing monitoring & optimisation
Once everything is live, I’ll look to you for:
• Weekly checks on spend, CPC, conversions and ROAS.
• Bid, budget and audience tweaks to hit performance goals.
• Simple weekly summaries so I can see what changed and why.

Tourism campaign experience would be a plus, but I value sharp strategy and clear reporting above all. If you’ve grown similar Google Ads accounts and can jump in quickly, let’s talk timelines and next steps.