TikTok & YouTube Reentry Awareness Campaign

I’m preparing a focused social-media push to make our reentry program far more visible to people coming home from incarceration and to the families that support them. The goal is simple: when someone is released, their For You feed or YouTube recommendations should quickly surface clear, hopeful content about our services, workshops, and community resources.

I’m looking for help shaping the entire campaign life-cycle on TikTok and YouTube—from concept through launch and performance tracking. You’ll translate our existing success stories, program stats, and guidance into short-form vertical videos, longer explainer clips, thumbnails, captions, and hashtags that resonate with this specific audience. I can supply raw interview footage, brand guidelines, and access to our current channel analytics; you’ll refine the story, produce polished assets, then schedule and optimize them inside TikTok Studio and YouTube Studio.

Core deliverables
• 4-week content calendar with posting times tailored to each platform
• 12 TikTok videos (≤60 s, trend-aligned, with on-screen text and captions)
• 4 YouTube videos (2–4 min, formatted for Shorts and standard feed)
• Thumbnail designs, descriptive copy, and keyword-rich titles for every post
• Weekly analytics snapshot outlining views, watch time, engagement, and suggested tweaks

Acceptance criteria
Content must use inclusive language, comply with platform community guidelines, and show at least 15 % uplift in reach to returning-citizen-related keywords within the first month.

If you’re passionate about social impact, short-form video storytelling, and data-driven growth, I’d love to see some sample work and discuss how quickly we can get this rolling.