TikTok Lead Generation for Loans

I need a results-oriented TikTok ads specialist to bring in qualified leads for my loan products. The objective is simple: use TikTok Ads Manager to design, launch, and optimise a campaign whose sole KPI is the number of verified loan enquiries captured through an in-app instant form or a dedicated landing page.

You will take charge of the entire funnel—creative concept, short-form video production guidance, audience research, pixel set-up, A/B testing, and daily bid adjustments—while ensuring every ad complies with financial-services advertising rules. I’m open to refining the exact audience with your data-backed input, but the end goal never changes: steady, affordable lead flow.

Acceptance criteria
• Campaign live in my TikTok Ads account, tracking firing correctly
• Minimum three unique video creatives and their accompanying copy lines uploaded and approved
• First optimisation cycle delivered within 7 days of launch, supported by a clear report showing spend, CPL, and recommended next steps

If you have a track record of lowering cost-per-lead for lenders and you’re comfortable scaling budgets once targets are met, let’s talk.