TikTok Channel & Sales Funnel Creation for LUWEE

Complete TikTok Setup + AI Videos + Sales Funnel for LUWEE

About Us

We are currently building LUWEE, a Swiss lifestyle and wellness brand.

Our first product is LUWEE Active Muscle Balm, a premium product designed for active people, sports, everyday life and muscle care.

Our objective is to build TikTok into a professional and measurable sales channel.

At this stage, we do not want to build our strategy around TikTok Shop.

Instead, sales should be generated through our own landing page and online shop.

Desired Sales Funnel

TikTok Video → “SHOP NOW / ORDER NOW” → LUWEE Landing Page → Online Shop → Purchase

We are explicitly not looking for just a video editor.

We are looking for an experienced freelancer or small team who can handle both the creative production AND the complete technical TikTok setup.

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1. Complete TikTok Technical Setup

We are looking for somebody experienced with:

* TikTok Business Account
* TikTok Business Center
* TikTok Ads Manager
* Advertising account setup
* Connecting our website/landing page with TikTok
* TikTok Website Sales / Conversion campaigns
* TikTok Pixel
* Events API
* Conversion tracking
* Retargeting
* UTM tracking

All accounts and advertising assets must remain under the ownership and control of our company.

The freelancer will only receive the access required to perform the work.

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2. “SHOP NOW / ORDER NOW” Call-to-Action

This is a particularly important part of the project.

Our TikTok advertising should contain a clearly visible Call-to-Action such as:

SHOP NOW

ORDER NOW

or the best available TikTok CTA solution.

When the customer clicks the CTA, they must be taken directly to our LUWEE landing page or product page.

The freelancer should recommend and implement the technically best solution.

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3. Production of 6–10 AI TikTok Videos

For the initial launch, we want approximately 6–10 different professional TikTok videos.

Modern AI technologies can be used, including:

* AI avatars
* AI-generated people and scenes
* AI voice-over
* AI video generation
* Product animations
* Lifestyle scenes
* Professional video editing

We do not want boring standard advertising videos.

The videos should be specifically designed to attract attention within the first few seconds and then motivate viewers to continue to our website and purchase the product.

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4. Different Video Concepts

We want to test several concepts.

Sports & Fitness

Gym, workouts, running, cycling, tennis and other sports.

Outdoor & Swiss Lifestyle

Hiking, mountains, skiing and an active lifestyle.

Everyday Life

People who sit for long periods, drive frequently, work physically or simply want to take care of their muscles and body.

Product & Ingredients

Premium presentation of LUWEE Active Muscle Balm, including product application, texture and selected ingredients.

Swiss Lifestyle

Premium positioning connected to Switzerland, nature, mountains, movement and an active lifestyle.

Performance Videos

Short videos based on the structure:

HOOK → PROBLEM → PRODUCT → BENEFIT → CALL-TO-ACTION

The first 1–3 seconds are extremely important.

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5. Video Format

Primarily:

9:16 vertical format

Videos should generally be approximately 10–30 seconds long.

Depending on the concept, they should include:

* Strong opening hook
* LUWEE branding
* Product presentation
* Product application
* Clear benefit communication
* Text overlays/subtitles
* Voice-over
* Music/sound
* Strong Call-to-Action

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6. Complete Conversion Tracking

We want to know exactly:

Which video generates which sales?

The following events should therefore be correctly configured:

* Page View
* View Content
* Product View
* Add to Cart
* Initiate Checkout
* Purchase

We want to be able to track the complete journey:

TikTok Video → Click → Landing Page → Add to Cart → Checkout → Purchase → Revenue

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7. Initial TikTok Advertising Campaign

After the technical setup and video production, the freelancer should create our first test campaign.

Objective:

Website Sales / Conversions

We expect recommendations regarding:

* Target audiences
* Countries/markets
* Campaign structure
* Test budget
* Creative testing
* Retargeting
* Optimization
* Scaling successful creatives

We want to start with a controlled test budget.

Only when the videos and campaigns produce commercially viable results should the advertising budget be increased.

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8. Reporting

We want to monitor:

* Advertising spend
* Video views
* CTR
* CPC
* Landing page visits
* Add to Cart
* Checkout
* Purchases
* Conversion Rate
* Cost per Purchase / CPA
* Revenue
* ROAS

The number of likes and followers is not our primary KPI.

Our objective is SALES.

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WHO WE ARE LOOKING FOR

Ideally, we want one freelancer or small team who can provide everything from one source:

AI Video Production + TikTok Technical Setup + TikTok Ads + Tracking + Sales Funnel + Optimization

Please do not apply with only a generic description of your services.

Please answer the following questions:

1. Have you previously built TikTok sales funnels for external e-commerce websites?
2. Do you have experience with TikTok Ads Manager?
3. Can you install and configure TikTok Pixel and Events API?
4. Can you configure Purchase, Checkout and Add-to-Cart tracking?
5. Can you produce professional AI-generated TikTok videos?
6. Which AI tools do you use?
7. Can you show examples of TikTok videos you have produced?
8. Can you provide examples of successful TikTok advertising campaigns you have managed?
9. Do you have experience with the German-speaking market, particularly Switzerland, Germany and Austria?
10. Can you handle both the creative AND technical aspects of the project?
11. How long would you need for the complete setup and production of the first 6–10 videos?
12. What is your fixed price for the complete initial project?

Our Objective

We do not want a TikTok channel simply to generate likes and followers.

We want to create a functioning and measurable sales channel:

TIKTOK → VIDEO → SHOP NOW → LANDING PAGE → ONLINE SHOP → PURCHASE

If the initial phase is successful, we are interested in a long-term cooperation for continuous AI video production, campaign optimization and scaling.