Thrilling Animated Fashion Campaign Film

via Freelancer ·

Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted2 hours ago
KALIAH & HEIR — ANIMATED CAMPAIGN FILM
TITLE: “BEFORE A FINDS IT”

I want this entire campaign to be ANIMATED.

NOT live action.

The visual style should be a sophisticated combination of:

• High-end 3D fashion-doll animation
• Stylized 2D animation elements
• Y2K fashion-doll energy
• Luxury fashion editorial
• Cinematic teen mystery/thriller
• Beautiful Black animated characters
• Realistic fabric movement
• Detailed hair and eyelashes
• Expressive faces
• Cinematic lighting
• Dramatic camera movements
• Luxury animated environments

The characters should feel like beautiful, expensive fashion dolls brought to life.

I do NOT want them to look childish.

I do NOT want a basic cartoon.

I do NOT want anime.

I do NOT want a generic Disney/Pixar-style character.

I want a sophisticated, slightly dramatic, glamorous 2D/3D hybrid animation style created specifically for Kaliah & Heir.

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MOST IMPORTANT: THE CLOTHING
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The uploaded Kaliah & Heir reference image is the EXACT CLOTHING DESIGN REFERENCE.

The outfits MUST remain visually identical to the reference.

Do not redesign them.

Do not simplify them.

Do not remove anything.

Do not add anything.

Do not change the colors.

Do not change the patterns.

Do not change the sleeves.

Do not change the pants.

Do not change the graphics.

Do not add accessories that are not already part of the reference.

The clothing needs to look like the actual Kaliah & Heir collection has been transformed into a high-end animated world.

The outfits should be recognizable immediately.

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THE THREE ANIMATED GIRLS
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Create three original animated Black female characters.

They should have different personalities, facial features, hairstyles and body language.

They should look like BEST FRIENDS.

They should NOT look identical.

They should have beautiful expressive faces and fashionable proportions.

They should move naturally.

Their facial expressions need to be extremely important because this is a mystery story.

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GIRL 1 — TURQUOISE/LEOPARD
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She wears the EXACT turquoise/leopard Kaliah & Heir set from the reference.

She is the leader.

Confident.

Protective.

Stylish.

Strong.

She usually appears calm, but she becomes increasingly emotional as the mystery unfolds.

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GIRL 2 — ORANGE/LEMON
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She wears the EXACT orange/yellow/lemon Kaliah & Heir set from the reference.

She is the funny, warm, emotional friend.

She keeps the group together.

She is trusting.

Her personality gives the story some lighter moments before the mystery becomes darker.

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GIRL 3 — RASPBERRY/SUGAR PETAL
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She wears the EXACT raspberry/pink “Sugar Petal” Kaliah & Heir set from the reference.

She is quiet.

Beautiful.

Observant.

Intelligent.

She notices things before everyone else.

She also knows more about the mystery than she admits.

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ANIMATION STYLE
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I want the animation to feel CINEMATIC.

Use:

• 3D animated characters
• 2D graphic overlays
• Animated text messages
• Phone screens
• Camera flashes
• Glitch effects
• Slow-motion fabric movement
• Hair moving naturally
• Detailed clothing textures
• Cinematic depth of field
• Dramatic shadows
• Reflections
• Neon/Y2K lighting
• Smooth camera movement
• Close-ups on facial expressions
• Extreme close-ups on clothing details

The clothing should move naturally when the characters walk, run, turn and sit.

The bubble sleeves must visibly move like real fabric.

The flared pants must move naturally.

Do NOT make the clothing look stiff or painted onto the characters.

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OPENING
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BLACK SCREEN.

Animated breathing sound.

A phone vibrates.

The screen lights up.

UNKNOWN NUMBER:

“YOU HAVE 47 MINUTES.”

Pause.

Another message appears:

“FIND IT BEFORE I DO.”

Then:

“— A”

CUT.

The three animated girls are laughing together.

Bright lighting.

Beautiful environment.

Everything feels fun.

Camera slowly moves around them.

Then Girl 3's phone vibrates.

Close-up.

She looks down.

Message:

“A: I KNOW WHAT YOU DID.”

Her expression changes.

The music stops.

CUT TO BLACK.

TITLE:

BEFORE A FINDS IT

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ACT I — FRIENDSHIP
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Show the girls being best friends.

Animated little moments:

• Laughing
• Taking pictures
• Fixing each other's clothes
• Walking together
• Making jokes
• Playfully arguing
• Taking selfies
• Dancing for a few seconds
• Looking at each other's outfits

These moments should feel natural and funny.

I want the audience to LOVE their friendship before the mystery starts.

Then—

They discover an old Kaliah & Heir box.

Inside is an old photograph.

It shows the three girls.

But parts of the photograph have been scratched out.

A handwritten note says:

“ONE OF YOU REMEMBERS.”

Girl 1:

“What is this?”

Girl 2:

“I've never seen that before.”

Girl 3 becomes visibly uncomfortable.

Girl 1 notices.

Her expression changes.

Girl 1:

“You know what that is.”

Girl 3:

“No.”

PHONE VIBRATION.

Message:

“WRONG ROOM.”

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THE MYSTERY
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The anonymous messages begin appearing on their phones.

Animate the messages dramatically on screen.

Messages:

“I SAW YOU.”

“WRONG ROOM.”

“SHE'S LYING.”

“YOU FORGOT.”

“YOU'RE LOOKING FOR THE WRONG THING.”

“ASK HER WHAT HAPPENED THAT NIGHT.”

The girls begin looking around.

The environment slowly becomes darker.

The animation changes from bright colorful Y2K fashion energy to a more mysterious cinematic atmosphere.

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THE HIDDEN ROOM
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The girls discover a hidden room.

The room is filled with photographs.

Photos of them.

Photos from childhood.

Photos of their families.

Photos they have never seen before.

Some photographs appear to have been taken from impossible locations.

The girls slowly realize:

Someone has been watching them.

On the wall:

“EVERY LEGACY HAS A SECRET.”

Girl 2:

“Who has been watching us?”

Girl 1 looks directly at Girl 3.

Girl 1:

“You know something.”

Girl 3:

“I don't.”

PHONE VIBRATES.

Message:

“YOU SHOULD HAVE TOLD THEM.”

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EMOTIONAL MOMENT
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The girls argue.

Girl 2 is hurt.

Girl 1 is angry.

Girl 3 is scared.

Girl 1:

“You've been lying to us.”

Girl 3:

“I was trying to protect you.”

Girl 1:

“FROM WHO?”

Long pause.

Girl 3:

“Myself.”

Silence.

Close-up on each girl's face.

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THE OLD VIDEO
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They discover an old video.

Because this is animated, the video can look slightly different — almost like an old 2D home video inside the 3D world.

It shows the girls when they were younger.

They're laughing.

They're happy.

Then the camera turns.

Girl 3 is holding something.

The video glitches.

FREEZE FRAME.

Zoom in.

The object is labeled:

“THE ORIGINAL.”

Girl 1:

“What is that?”

Girl 3:

“I thought it was gone.”

Girl 2:

“What is gone?”

Girl 3 says nothing.

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THE CHASE
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A countdown appears.

47:00

46:59

46:58

The girls run through the animated building.

Camera follows them dynamically.

Their clothing moves realistically.

Bubble sleeves move.

Flared pants move.

Hair moves.

They turn corners.

Doors slam.

Lights flicker.

Phones vibrate.

Messages appear:

“YOU'RE CLOSE.”

“TOO CLOSE.”

“I'M ALREADY THERE.”

At the end of the hallway is a mysterious silhouette.

The girls stop.

The silhouette disappears.

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THE FINAL ROOM
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They enter a beautiful but mysterious room.

An ornate box sits in the center.

Countdown:

00:03:00

Girl 2:

“Don't open it.”

Girl 1:

“We came this far.”

Girl 3:

“Wait.”

They open the box.

DO NOT SHOW THE AUDIENCE WHAT IS INSIDE.

CUT TO BLACK.

Silence.

A voice behind them:

“But you were never supposed to find it.”

They slowly turn around.

CUT.

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THE TWIST
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A is NOT a random villain.

A is connected to their past.

Someone they trusted.

Someone closer than they realized.

The messages were not random.

A was guiding them toward the truth.

Every clue was intentional.

A finally says:

“You wanted to know where Kaliah & Heir began.”

Pause.

“You're going to find out where it ends.”

CUT TO BLACK.

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FINAL FASHION SEQUENCE
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Now completely change the mood.

Beautiful.

Warm.

Luxurious.

High-fashion.

The three animated girls walk toward the camera together.

Slow motion.

Show cinematic close-ups of:

• The turquoise set
• The leopard details
• The orange/lemon set
• The Sugar Petal set
• Bubble sleeves
• Flared pants
• Gold details
• Waistband details
• Fabric texture
• Movement of the clothing

Make the clothing look HIGH END.

Text:

“SOME STORIES AREN'T FOUND.”

CUT.

“THEY'RE INHERITED.”

CUT.

“KALIAH & HEIR”

“WEAR THE LEGACY.”

“COMING SOON.”

One final phone notification appears.

UNKNOWN NUMBER:

“THIS WAS ONLY THE BEGINNING.”

— A

BLACK SCREEN.

END.

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IMPORTANT FINAL DIRECTION
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THIS IS AN ANIMATED FASHION FILM.

The characters, environments, phones, photographs, mystery elements and action should all be animated.

Use a 2D + 3D hybrid aesthetic.

The animation should be polished enough to feel like a real premium streaming-series opening or luxury fashion campaign.

I want viewers to forget they're watching a clothing advertisement.

I want them to feel like they discovered an animated mystery series.

The clothes are the stars.

The friendship makes us care.

The mystery makes us watch.

The animation makes it visually unforgettable.

The ending makes people demand PART TWO.

KALIAH & HEIR should feel like its own universe.
animation 3d animation character design
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