Thesis: Handling Digital Payment Complaints in India: in business analytics.

I need a complete, publication-ready business analysis thesis centred on digital payments. The paper must look at adoption trends and risk exposure, yet the spotlight should remain on how customer grievances are recorded, escalated, resolved, and fed back into service improvement.

Scope
• Build the argument from recent literature on digital-payment ecosystems, consumer behaviour and complaint management theory.
• Ground the research in real-world data—publicly available incident logs, annual reports, specialised surveys or interviews—so findings can be replicated.
• Contrast at least two major digital payment players (banks, wallets, or fintechs) to illustrate best- and worst-practice grievance handling.
• Close with actionable recommendations that link complaint processing quality to retention, trust, and regulatory compliance.

Deliverables
1. Full thesis (≈15,000–20,000 words) in editable Word format.
2. Abstract, executive summary, and table of contents.
3. Properly formatted citations and reference list (APA 7th or Harvard, your choice).
4. Figures, tables, and any raw data files used in the analysis.
5. Plagiarism report.

Acceptance Criteria
– Argument flows logically from introduction through methodology, results, discussion, and conclusion.
– Minimum 30 peer-reviewed sources dated 2019 or later.
– Originality score below 10 % on Turnitin.
– All charts and tables labelled and cross-referenced.

I will review a concise outline first; once approved, we can set milestones for draft chapters and final polishing.

Review at least 20 research paper available and fill the excel sheet attached. Do not use AI.