Telehealth Patient Growth Marketing

I run Blue Sky Psychiatry & Wellness, a solo tele-health practice, and I’m ready to scale the number of adults (18-64) who book an initial session with me. Search engines—Google and Bing—will be our primary acquisition channel, so I need someone who can build and manage data-driven campaigns that turn targeted clicks into confirmed appointments.

Here’s what success looks like from my side:
• Every ad dollar is tied to a clear, traceable path that ends with a new patient on my calendar.
• Robust lead, conversion, and retargeting pixels are firing correctly, letting us optimise bids and creative in real time.
• Geographic targeting keeps impressions focused on the states where I’m licensed.
• Reports focus on the one KPI that matters most to me: number of new patients, broken down by source and keyword.

Deliverables
1. Campaign strategy and keyword plan tailored to adult mental-health seekers.
2. Google Ads & Microsoft Ads build-out, including responsive search ads, extensions and location layers.
3. Tracking stack: GA4, Google Tag Manager, call-tracking and form-submission goals configured end-to-end.
4. Retargeting audiences and ad sets to re-engage site visitors who don’t convert on the first visit.
5. Bi-weekly optimisation cycles with concise performance summaries and next-step recommendations.

I respond quickly to data and appreciate clear communication, so if you can demonstrate past wins in healthcare PPC and are comfortable owning the full funnel—from first impression to booked appointment—let’s talk.