Technical Tracking & Analytics Specialist – Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL

We are looking for a highly technical Tracking & Conversion Optimization Specialist to fix, configure, and audit our complete analytics infrastructure across Google Ads, Meta Ads, GA4, and our CRM ecosystems (Zoho & GoHighLevel).

If you live and breathe Server-Side Tag Manager, API integrations, event deduplication, and complex CRM conversion tracking, this project is for you.

Key Responsibilities & Scope of Work:

Google Analytics 4 (GA4) & Google Tag Manager (GTM):

* Set up and debug advanced web and server-side GTM containers (sGTM via Stape.io or Google Cloud Platform).
* Implement custom event tracking, e-commerce parameters, scroll depth, form submissions, and user data parameters.
* Ensure full cross-domain tracking and correct attribution modeling.

Meta Ads (Facebook Pixel & Conversions API - CAPI):
* Full Meta Pixel + Server-Side Meta CAPI implementation.
* Set up strict **Event Deduplication** using unique Event IDs between browser and server events.
* Configure Advanced Matching to maximize Event Match Quality (EMQ) scores.

Google Ads Conversion Tracking:
* Configure Enhanced Conversions for both web and lead forms.
* Set up call tracking, offline conversion imports, and value-based conversion actions.

CRM & Technical Integrations (Zoho & GoHighLevel / GHL):
* Connect GoHighLevel (GHL) and Zoho CRM to pass lead stage changes back to Meta CAPI and Google Ads (Offline Conversion Tracking / Zapier / Webhooks / API).
* Ensure accurate tracking across custom GHL funnels, forms, calendars, and embedded Zoho forms.
* Resolve cross-domain attribution issues between GHL landing pages, CRM subdomains, and main site assets.

Troubleshooting & QA:
* Audit current setups to fix tracking loss, double counting, and iOS 14+ tracking decay.
* Test and verify event payloads using Tag Assistant, Meta Test Events tool, and GA4 DebugView.

Requirements:

* Proven track record as a technical analytics/tracking specialist (5+ years preferred).
* Deep expertise in **sGTM, GA4, Meta CAPI, Google Ads, Zoho CRM, and GoHighLevel (GHL)**.
* Strong knowledge of JavaScript, Data Layers, Webhooks, REST APIs, and Zapier/Make automations.
* Ability to troubleshoot complex conversion discrepancies independently.

How to Apply

Please submit your proposal with:

1. Brief examples of previous Server-Side GTM, Meta CAPI, and CRM integration setups you have executed.
2. A short line outlining how you handle Meta event deduplication between browser and CAPI.
3. Portfolio URL & Link&din