Technical SEO Audit & Fixes for Salla E-commerce Store (Arabic Website)

# Technical SEO Audit & Implementation – AYVA Store

## Project Overview

We are looking for an experienced Technical SEO Specialist to audit, diagnose, and implement technical SEO improvements for our Saudi Arabian e-commerce store.

**Website:** https://ayva-boutique.com/
**Platform:** Salla (Saudi E-commerce Platform)
**Target Market:** Saudi Arabia
**Website Language:** Arabic

Our priority is to fix existing technical SEO issues, improve Google's ability to crawl and index our pages, and establish a strong technical SEO foundation before investing in ongoing SEO campaigns or link building.

## Scope of Work

### 1. XML Sitemap Audit
- Audit the main XML sitemap and all child sitemaps.
- Identify outdated, duplicate, broken, and unnecessary URLs.
- Review old product URLs and their redirect destinations.
- Verify sitemap consistency with current store pages.
- Check sitemap processing and discovered URLs in Google Search Console.

### 2. URL Structure & Indexing
- Audit old and current product URLs.
- Identify duplicate pages and indexing conflicts.
- Review canonical tags and redirect behavior.
- Check indexing directives (noindex/index).
- Investigate important pages that are not indexed.
- Verify the indexing status of priority product and category pages.

### 3. On-Page Technical SEO
- Identify duplicate or missing page titles and meta descriptions.
- Review H1 tags and heading hierarchy.
- Identify thin-content pages.
- Audit internal linking and broken links.
- Review robots.txt and crawlability.
- Identify technical SEO limitations specific to Salla.

### 4. E-commerce SEO
- Validate Product Schema and structured data.
- Review product and category page optimization.
- Check product prices and availability markup.
- Review image ALT attributes and image SEO.
- Identify opportunities to improve product page visibility in Google.

### 5. Website Performance
- Run Google Lighthouse and PageSpeed Insights tests.
- Evaluate Core Web Vitals, especially on mobile.
- Identify performance bottlenecks.
- Provide practical recommendations compatible with Salla.

## Required Deliverables

1. A complete technical SEO audit with confirmed issues and supporting evidence.
2. A prioritized action plan classified by severity and impact.
3. Implementation of approved fixes within Salla's available capabilities.
4. Before-and-after evidence for every implemented fix.
5. Google Search Console verification where applicable.
6. A list of unresolved issues and any Salla platform limitations.

## Important Requirements

- Proven experience with e-commerce SEO.
- Experience with Salla is strongly preferred.
- Strong knowledge of Google Search Console, indexing, XML sitemaps, canonical tags, redirects, structured data, and Core Web Vitals.
- Ability to implement fixes, not just provide recommendations.
- No black-hat SEO, spam backlinks, automated link building, or keyword stuffing.
- No URL deletion or modification without prior approval.
- Preserve the existing website design, functionality, and product data.
- Do not make changes without documenting the proposed action and receiving approval.

## Project Approach

We prefer to work in phases:

**Phase 1 – Technical Audit:** Investigate the website and provide a detailed report with evidence.

**Phase 2 – Implementation:** Fix approved technical issues and verify the results.

**Phase 3 – Final Verification:** Provide before-and-after evidence and a handover report.

Please submit a proposal including:

- Your relevant experience with Salla stores.
- Examples of similar technical SEO projects.
- Your proposed methodology.
- Estimated timeline.
- Fixed price for the initial audit and implementation.
- Confirmation of who will personally perform the work.

**Our goal is measurable technical improvements, verified fixes, and a sustainable SEO foundation — not generic SEO packages or ranking guarantees.**