Tech Services Lead Generation Campaign

I need an experienced social media marketer who can turn our existing presence into a steady source of qualified leads for our tech-services firm. The single metric that matters to me is the number of prospects who book a call or request a proposal after seeing us online.

Scope
• Platforms in play: LinkedIn, Facebook, Instagram, X, and YouTube.
• Target audiences: business owners and founders evaluating new tech partners, IT managers and technology leaders searching for specialist support, plus individual professionals seeking personal tech help.

What I expect
– A data-backed strategy outlining how each platform will contribute to the funnel.
– Creation (or clean-up) of campaign assets: copy, graphics, short-form video, and carousel posts tailored to each channel’s best practices.
– Paid campaigns set up in LinkedIn Campaign Manager, Meta Business Suite, X Ads, and YouTube Ads with clear segmentation and conversion tracking.
– Weekly performance reports that highlight lead volume, CPL, and recommendations for optimisation.

Acceptance criteria
1. Tracking pixels installed and verified.
2. First qualified lead generated within 30 days of launch.
3. Reporting dashboard shared in Google Data Studio (or similar) with real-time metrics.

If you have a proven record of B2B lead generation on these platforms and are comfortable iterating quickly based on data, let’s talk.