Tech Agency Lead-Gen Ads

I want to ramp up the flow of qualified prospects for my tech agency by running tightly-targeted campaigns across Meta, Google Ads, and LinkedIn. The single objective is clear: drive sales-ready leads for the full range of our services—custom software & web development, mobile app development, plus AI, cloud, and data solutions.

Our sweet spot is small and medium-sized businesses, so every audience, message, and bid strategy needs to reflect SMB decision-makers who are actively evaluating technology partners.

What the engagement covers
• Full funnel strategy, from keyword and audience research through ad copy, creative direction, and landing-page recommendations
• Campaign build-out in Google Search & Display, YouTube, Meta (Facebook/Instagram), and LinkedIn Campaign Manager, including remarketing and look-alike segments
• End-to-end tracking: GA4 events, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag so every form fill and call is captured and attributed
• Ongoing optimisation—A/B testing, negative keyword pruning, bid and budget adjustments, creative refreshes—reported weekly with clear metrics on CPL and conversion rate

Acceptance criteria
1. Campaigns live on all three platforms, fully tracked and passing conversions to Google Analytics and the platform dashboards
2. Weekly report summarising spend, impressions, clicks, qualified leads, and next-step actions
3. Documented recommendations for scaling or reallocating budget once statistically significant results are achieved

If you have proven results generating B2B tech leads with these channels, this will be a straightforward, data-driven collaboration focused on measurable growth.