Study Abroad Social Media Campaign

My goal is to boost awareness and lead generation for our country planner guidance for study-abroad and overseas accommodation services through an engaging social presence. The entire effort will live on Facebook, Instagram and LinkedIn, and the content mix must balance helpful guidance for prospective students with eye-catching promotional pieces that make our brand memorable.

To achieve this, I need a cohesive content strategy that we can roll out over the next few weeks. Informational articles should answer common questions about choosing a country, visa steps, housing options and daily student life, while promotional videos can spotlight success stories, virtual campus tours and limited-time offers. Each piece has to be tailored to the tone and technical requirements of the three platforms, using the right hashtags, aspect ratios and posting schedules to maximise reach.

• Deliverables
– A one-month content calendar mapped to Facebook, Instagram and LinkedIn
– 8–10 short informational articles (ready for direct posting or carousel format)
– 4–6 promotional videos (15–60 s, edited for native upload)
– Captions, hashtags and thumbnails for every asset
– End-of-month performance report with actionable insights

Articles should be polished, fact-checked and written in clear English; videos need professional edits, royalty-free music and on-screen captions for silent playback. Access to Canva, Adobe Premiere, or similar tools is fine as long as final files are delivered in platform-ready formats.

Timing is flexible within a three-week production window, but consistent weekly output is essential. Let’s put our study-abroad expertise in front of the right students and turn curiosity into applications.