Strategic Brand Positioning Consultation
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted2 hours ago
Brand Strategist for a Premium Bespoke Travel Brand
About Us
LivetoTravel is a premium bespoke travel house based in New Delhi, India.
We don't sell pre-designed travel packages. We curate highly personalised journeys and experiences around the individual traveller.
As we enter our next phase of growth, we are looking for an experienced Brand Strategist / Luxury Brand Consultant to sharpen our positioning and help build LivetoTravel into a distinctive, aspirational travel brand.
This is NOT a logo or graphic-design project.
We already have an established name, logo, clientele and business. We are looking for strategic thinking.
The assignment may include:
• Audit of our current brand positioning and communication
• Competitive landscape and whitespace analysis
• Defining our ideal customer and premium market position
• Sharpening our core brand proposition and differentiators
• Brand narrative and messaging hierarchy
• Tone of voice and communication principles
• How LivetoTravel should position itself differently from conventional travel agencies and online travel platforms
• Recommendations for website, social media, app, partnerships and founder-led communication
• A practical roadmap for strengthening brand perception and recognition
Our philosophy currently centres around:
Curation over packages.
Experience over checklists.
Relationships over transactions.
Quality over volume.
We are not looking for someone to simply create taglines or provide a generic brand deck. We want someone who can challenge our thinking, identify what is genuinely ownable about LivetoTravel, and translate that into a clear long-term positioning strategy.
Experience with luxury, hospitality, travel, fashion or premium consumer brands would be strongly preferred.
When applying, please share:
2–3 brands you have personally helped position/reposition.
What changed in their positioning as a result of your work.
A sample brand-strategy/positioning project, if available.
Your initial observation on the biggest challenge in differentiating a bespoke travel company today.
Please do not send generic social-media marketing proposals.
About Us
LivetoTravel is a premium bespoke travel house based in New Delhi, India.
We don't sell pre-designed travel packages. We curate highly personalised journeys and experiences around the individual traveller.
As we enter our next phase of growth, we are looking for an experienced Brand Strategist / Luxury Brand Consultant to sharpen our positioning and help build LivetoTravel into a distinctive, aspirational travel brand.
This is NOT a logo or graphic-design project.
We already have an established name, logo, clientele and business. We are looking for strategic thinking.
The assignment may include:
• Audit of our current brand positioning and communication
• Competitive landscape and whitespace analysis
• Defining our ideal customer and premium market position
• Sharpening our core brand proposition and differentiators
• Brand narrative and messaging hierarchy
• Tone of voice and communication principles
• How LivetoTravel should position itself differently from conventional travel agencies and online travel platforms
• Recommendations for website, social media, app, partnerships and founder-led communication
• A practical roadmap for strengthening brand perception and recognition
Our philosophy currently centres around:
Curation over packages.
Experience over checklists.
Relationships over transactions.
Quality over volume.
We are not looking for someone to simply create taglines or provide a generic brand deck. We want someone who can challenge our thinking, identify what is genuinely ownable about LivetoTravel, and translate that into a clear long-term positioning strategy.
Experience with luxury, hospitality, travel, fashion or premium consumer brands would be strongly preferred.
When applying, please share:
2–3 brands you have personally helped position/reposition.
What changed in their positioning as a result of your work.
A sample brand-strategy/positioning project, if available.
Your initial observation on the biggest challenge in differentiating a bespoke travel company today.
Please do not send generic social-media marketing proposals.
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