Stoic homecare
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
Job Title: Google Ads Expert for Local Service Lead Generation (Strict Budget Control & Zero Wasted Spend)
Job Description:
We run a local home care service based in Delhi-NCR and need a no-nonsense, highly experienced Google Ads freelancer to take complete control of our Search campaigns.
We do not need theoretical marketers, agency middlemen, or people who rely blindly on automated Smart Bidding. We need someone who understands hyper-local search intent, auction dynamics, tight bid caps, and how to protect ad budget from leaking into useless clicks.
Current Situation & Scope:
* Ad Spend: ₹40,000 – ₹60,000 monthly test budget (to be scaled based on CPA and ROI).
* Goal: Generate direct, genuine inbound phone calls and WhatsApp inquiries from families seeking home patient care.
* Problem to Solve: We are getting irrelevant traffic, job seekers clicking on ads, and sudden spikes where daily budget gets exhausted in a few accidental clicks.
Key Responsibilities:
* Zero Budget Leakage Setup: Complete restructuring using tightly controlled Exact and high-intent Phrase match keywords.
* Aggressive Negative Keyword Sculpting: Build and maintain an exhaustive negative keyword list from Day 1 to strictly block job inquiries, free searches, and unrelated medical queries.
* Bid Protection: Set up Manual CPC or Maximize Clicks with strict Max CPC bid limits to ensure no single click drains the daily budget.
* Conversion & Call Tracking: Verify that call assets, on-site call tracking, and WhatsApp conversion triggers are firing accurately.
* Daily Monitoring: Review Search Terms daily for the first two weeks and eliminate non-converting queries immediately.
Requirements:
* Proven track record running Google Search Ads for local Indian services (healthcare, home care, rentals, or emergency home services).
* Clear understanding of why broad match and unguided Smart Bidding fail on new, low-budget local accounts.
* Upwork Job Success Score (JSS) 90%+ with verifiable past local lead gen results.
* Available for a 10-minute screen-share technical discussion where you will be shown our live search terms report and asked to identify budget waste on the spot.
How to Apply:
Do not paste generic cover letters or agency pitch decks. Start your proposal with the word "AUDIT" and answer these two specific questions:
* Which 3 settings do you immediately apply to stop an ad from draining ₹800–₹1,000 in just 2 to 3 accidental clicks?
* Mention one local Indian lead generation campaign you personally handled and what average CPC/CPA you achieved.
Proposals without direct answers to these questions will be declined immediately.
Job Description:
We run a local home care service based in Delhi-NCR and need a no-nonsense, highly experienced Google Ads freelancer to take complete control of our Search campaigns.
We do not need theoretical marketers, agency middlemen, or people who rely blindly on automated Smart Bidding. We need someone who understands hyper-local search intent, auction dynamics, tight bid caps, and how to protect ad budget from leaking into useless clicks.
Current Situation & Scope:
* Ad Spend: ₹40,000 – ₹60,000 monthly test budget (to be scaled based on CPA and ROI).
* Goal: Generate direct, genuine inbound phone calls and WhatsApp inquiries from families seeking home patient care.
* Problem to Solve: We are getting irrelevant traffic, job seekers clicking on ads, and sudden spikes where daily budget gets exhausted in a few accidental clicks.
Key Responsibilities:
* Zero Budget Leakage Setup: Complete restructuring using tightly controlled Exact and high-intent Phrase match keywords.
* Aggressive Negative Keyword Sculpting: Build and maintain an exhaustive negative keyword list from Day 1 to strictly block job inquiries, free searches, and unrelated medical queries.
* Bid Protection: Set up Manual CPC or Maximize Clicks with strict Max CPC bid limits to ensure no single click drains the daily budget.
* Conversion & Call Tracking: Verify that call assets, on-site call tracking, and WhatsApp conversion triggers are firing accurately.
* Daily Monitoring: Review Search Terms daily for the first two weeks and eliminate non-converting queries immediately.
Requirements:
* Proven track record running Google Search Ads for local Indian services (healthcare, home care, rentals, or emergency home services).
* Clear understanding of why broad match and unguided Smart Bidding fail on new, low-budget local accounts.
* Upwork Job Success Score (JSS) 90%+ with verifiable past local lead gen results.
* Available for a 10-minute screen-share technical discussion where you will be shown our live search terms report and asked to identify budget waste on the spot.
How to Apply:
Do not paste generic cover letters or agency pitch decks. Start your proposal with the word "AUDIT" and answer these two specific questions:
* Which 3 settings do you immediately apply to stop an ad from draining ₹800–₹1,000 in just 2 to 3 accidental clicks?
* Mention one local Indian lead generation campaign you personally handled and what average CPC/CPA you achieved.
Proposals without direct answers to these questions will be declined immediately.
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