Startup Paid Ads Conversion Specialist

I’m getting ready to scale a startup and need a paid-ads expert who can turn cold traffic into real, qualified customers. The campaign must be set up with sales conversion as the north star, not vanity metrics.

Here’s the snapshot of where we stand:

• Industry: we’re firmly in the startup space, so messaging, funnel steps, and creative all need to speak to early-stage decision makers.
• Goal: hard sales conversions. Leads are only valuable if they close, so every step of the campaign should move prospects toward purchase.
• Platforms: I want Meta Ads and LinkedIn Ads running side by side so we can quickly see which audience segments, placements, and creatives deliver the best cost-per-customer.

What I’ll look for from you:

1. A clear testing plan that allocates the initial, limited budget across both platforms, outlines audience and creative experiments, and shows how you’ll measure success.
2. Ad account setup (or cleanup), pixel/Insight Tag installation, and reliable tracking so we’re confident in the numbers.
3. Ongoing optimisation—shutting off underperformers, scaling winners, and proposing fresh angles or offers as data rolls in.
4. Transparent weekly reporting focused on cost-per-acquisition and revenue generated, not impressions or clicks.

If you already have a playbook for startup funnels, know your way around Meta and LinkedIn dashboards, and are comfortable being judged on the quality of conversions, let’s talk.