Sr. Technical Product Marketing Manager

About the Role
We're looking for a Sr. Technical Product Marketing Manager to own go-to-market strategy for our security-focused developer products. This is a high-impact individual contributor role where you'll operate at the intersection of product, sales, marketing, and the developer community—turning deeply technical capabilities into clear, compelling narratives that drive adoption and revenue.
If you've spent years living and breathing security developer tools, open source ecosystems, DevSecOps workflows, or security-focused products, and you have the campaign results to back it up, we want to talk.
What You'll Do
Positioning, Messaging & Strategy

Develop clear, differentiated positioning and messaging for HeroDevs products and services

Translate complex technical capabilities into customer-centric value propositions

Continuously refine messaging based on market feedback, competitive dynamics, and performance data

Go-To-Market Leadership

Lead end-to-end GTM planning for product launches, feature releases; open source end-of-life events; CVE announcements, and theme-based campaigns

Define target segments, ideal customer profiles (ICPs), and channel strategies

Partner with demand generation to execute integrated, multi-channel campaigns

Ensure messaging resonates with technical audiences including developers, security engineers, DevSecOps practitioners, and open source communities

Customer and Market Insights

Build and refine customer personas and segmentation strategies

Leverage Voice of Customer (VoC), sales feedback, and product usage data to inform strategy

Conduct market and competitive analysis; develop battlecards and win/loss insights

Translate insights into actionable recommendations for product and leadership teams

Sales Enablement

Create high-impact sales materials (pitch decks, one-pagers, FAQs, objection handling guides)

Equip sales teams with clear narratives and competitive positioning

Partner closely with sales leadership to align on pipeline priorities and deal strategy

Content & Thought Leadership

Drive content strategy across the full buyer journey (top to bottom funnel)

Partner with content and brand teams to ensure consistency and quality

Contribute to technical thought leadership that strengthens HeroDevs’ market presence

Performance & Optimization

Define KPIs and success metrics for product marketing initiatives

Analyze campaign and product performance to identify opportunities for improvement

Use data to continuously optimize GTM effectiveness

Cross-Functional Leadership

Act as a central connector across product, sales, marketing, and leadership teams

Lead cross-functional initiatives to ensure alignment and execution

Influence product roadmap decisions through customer and market insights

What We're Looking For
Experience

6+ years of product marketing, including 3+ years in a technical or developer-focused role

Proven success driving measurable business outcomes (pipeline, revenue, adoption—not just awareness)

Experience working within or alongside strong PLG (product-led growth) motions

Background in open source or developer ecosystems is a strong plus

Technical Depth

Comfortable engaging with engineers and technical buyers

Strong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain security

Familiarity with open source ecosystems, licensing models, and developer adoption patterns

Ability to translate complex technical features into clear, compelling narratives

Marketing Craft

Strong positioning and messaging skills with experience scaling across channels

Hands-on experience executing campaigns in developer and security channels (e.g., technical content, GitHub, community platforms, events, paid media)

Data-driven approach to planning, measurement, and iteration

Excellent written communication across formats ( technical content sales materials, and more)

Ways of Working

High ownership and self direction—you drive outcomes, not just tasks

Strong cross-functional collaborator with the ability to influence without authority

Comfortable operating in ambiguity and moving quickly while maintaining quality

Skilled at building trusted relationships across teams

Preferred Qualifications

Experience in software supply chain security, SBOM, or open source security

Familiarity with compliance frameworks (SOC 2, FedRAMP, CISA, etc.)

Exposure to end-of-life software management, dependency patching, or vulnerability remediation

Experience with usage-based or PLG GTM strategies in a developer-focused companies

Active participant in developer or open source communities

What Success Looks Like (First 12 Months)

Launch a major product or feature with a full GTM motion (positioning, enablement, demand gen, and community activation)

Built or significantly evolved the messaging for a core product or audience

Drive measurable pipeline and revenue impact through integrated campaigns

Become a trusted partner to product and sales, influencing both GTM strategy and roadmap decisions

At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.
Originally posted on Himalayas