Solar Lead-Gen Ad Campaign

I’m launching a residential-focus solar brand and need a marketer who can turn Facebook and Google Ads into a steady stream of qualified homeowner leads. Every ad must drive a clear “request a free solar quote” action—or, at minimum, a direct information request—so copy, creative, and audience targeting all have to work toward that single goal.

Campaign scope
• Platforms: Facebook Ads (including Lead Forms) and Google Ads.
• Products to highlight: complete solar systems with installation, panel-only options, or battery storage—whichever best fits the homeowner’s situation. I’ll rely on your data-driven insights to shift emphasis between these offers.
• Lead data to capture: name, phone number, and a snapshot of the prospect’s electricity bill so my team can prepare accurate savings estimates.

What I expect from you
– A concise launch plan outlining target audiences, sample ad copy, and projected cost-per-lead.
– Ad account build-out or clean-up, pixel and conversion tracking, and any landing or lead form setup.
– Ongoing optimisation: split-testing headlines, images, and calls-to-action, plus weekly reports showing CPL, click-through rate, and booked-call volume.

If you’ve already scaled similar solar or home-improvement campaigns, let me know the numbers you achieved and the tools you used (e.g., Meta Ads Manager, Google Ads, Zapier, HubSpot). I’m ready to move quickly once I see a proven approach to hitting aggressive lead targets.