Software Company Leads via Social Media

I want our social channels to become a predictable source of sales-ready leads for my software company. The focus is on LinkedIn, Twitter, Facebook and Instagram, with LinkedIn taking priority because that’s where most of our prospects research new tech partners.

Here’s what I need from you: plan, create and schedule a steady mix of content—thought-leadership blog snippets, eye-catching infographics and short videos—that speaks directly to IT decision-makers and pushes them toward our demo form. You’ll own the full cycle: ideation, copywriting, lightweight design or motion work, posting through a scheduling tool you’re comfortable with, community management and weekly performance reporting.

Key deliverables
• A rolling 30-day content calendar, reviewed and approved in advance
• Create original creative assets (blog post captions, graphics, video clips) sized correctly for each platform
• Consistent engagement monitoring and prompt replies that keep conversations alive
• A concise weekly report highlighting reach, click-throughs and, most importantly, qualified leads captured via our tracking links or HubSpot forms

I’ll supply brand guidelines, product messaging, existing collateral and access to our analytics. You bring strategic insight, strong writing, graphic/video skills and a data-driven mindset geared toward lead generation. Let’s turn our social presence into a measurable pipeline contributor.