Social Media Video Creator and Growth Manager for Beauty, Bridal and Academy Brand

Project Description

We are looking for an experienced freelancer to manage the video-content growth of J² Makeover & Academy across Instagram, YouTube and Facebook.

The objective is to build J² as a recognizable beauty, bridal and professional-training brand with an audience across India and Indian audiences globally. The project should generate brand visibility, customer bookings, academy admissions and franchise enquiries while progressing eligible channels toward monetization.

Responsibilities:
Audit existing social-media accounts
Prepare a 90-day content strategy
Create monthly content calendars
Develop scripts, hooks and shot lists
Edit Instagram Reels, YouTube Shorts and Facebook Reels
Edit long-form YouTube videos
Add subtitles, branding, safe music and thumbnails
Publish and optimize content
Improve reach, watch time, engagement and subscribers
Track platform monetization eligibility
Provide weekly updates and monthly analytics reports

Preferred Monthly Scope:
20–30 short videos
15 - 20 long-form YouTube videos
Scripts and recording guidance
Thumbnails and captions
Publishing and optimization
Weekly status report
Monthly strategy and performance review

Mandatory Requirements:
Relevant social-media growth experience
Strong video-editing portfolio
Beauty, bridal, salon, wellness or education experience preferred
YouTube SEO and monetization knowledge
Telugu, Hindi and English content capability preferred
No fake followers, purchased views or copyrighted content

Please provide relevant portfolio links, accounts managed, measurable results, proposed 90-day plan, monthly fee, recommended deliverables and clarification on whether filming is included.