Social Media Traffic Boost Test

Direct-Response Meta Ads Expert Needed — 250-Unit DTC Product Test
We are preparing a controlled market test for a new premium kitchen product priced at approximately $79.
The product comes from an experienced direct-response entrepreneur with a significant history of successfully marketing consumer products nationally. Full details will be provided privately to selected candidates.
The initial test will be limited to approximately 250 units.
The objective is not followers, impressions or general brand awareness. We need to generate actual Shopify sales and establish a reliable customer acquisition cost (CPA) and ROAS.
We need an experienced Meta advertiser who can personally manage Facebook and Instagram strategy, campaign setup, Shopify/Pixel tracking, creative testing, optimization and final performance analysis.
This is a one-time fixed-price project with no monthly retainer or long-term commitment.
Freelancer fee target: $750–$1,250
Separate advertising budget: approximately $2,500–$3,500
Maximum overall test investment: approximately $5,000
If the initial test demonstrates acceptable economics, the campaign could be scaled substantially and the successful freelancer would be considered for the larger rollout.
PLEASE ANSWER:
1. Give two examples of physical consumer products you personally sold using Meta advertising.
2. What was the selling price of each?
3. What was the advertising spend?
4. What CPA did you achieve?
5. What ROAS did you achieve?
6. Were you personally responsible for managing the campaigns?
7. How would you allocate our $5,000 test budget?
8. What CPA would you consider successful for a product selling for approximately $79?
Please provide actual performance numbers where possible. We are interested in sales and economics—not followers, likes or impressions.
Additional information about the product, founder and creative assets will be provided privately to finalists.