Social Media Thumbnail Design

I need a clear, eye-catching thumbnail that instantly delivers an informative message when it appears in a feed. The asset will be published on both Facebook and Instagram, so I’m looking for two correctly sized versions that keep the same visual identity.

Here’s what I’d like to receive:
• Instagram square (1080 × 1080) and Facebook rectangle (1200 × 630) thumbnails
• High-resolution PNG/JPEG exports ready to post
• An editable source file (PSD, AI or layered Canva link) so I can tweak copy in the future

I’ll supply the headline text, any sub-copy, and a small logo; your job is to arrange them in a balanced layout, add engaging graphics or imagery that suit an informative tone, and choose colours that remain readable on mobile screens. Feel free to suggest subtle animation ideas if you think a short motion version would enhance reach—though a static design is the core deliverable.

Please share a brief note on your approach and a couple of past thumbnails, especially work aimed at Facebook or Instagram audiences. I’m ready to move quickly once I find the right style.