Social Media Paid Advertising – Facebook, Instagram & TikTok Campaign Management

I need someone to take full control of my paid advertising across Facebook, Instagram and TikTok with one clear objective: generate a steady flow of qualified leads that arrive directly in my Facebook or Instagram inbox. Every campaign you create should be structured to attract people who share very specific interests and needs related to my service, driving them to start a private conversation rather than sending them to an external form or landing page.

You will be responsible for building the campaigns from scratch, refining audience segments, crafting ad copy and creative, setting up A/B tests, monitoring performance and optimising daily for the lowest cost-per-message. I’m happy to provide brand guidelines and any existing assets; you bring the media-buying expertise and an eye for high-converting creative on Meta Ads Manager and TikTok Ads Manager.

Deliverables
• Campaign architecture for Facebook, Instagram & TikTok
• Custom audiences focused on interest-based targeting
• 3–5 ad creatives per platform at launch, with ongoing iterations
• Weekly performance reports highlighting spend, CPM, CPC-per-message and lead volume
• Clear recommendations for scaling once target cost-per-lead is achieved

I’ll measure success by the volume and quality of message leads, alongside continuous improvement in cost metrics. If you thrive on data, rapid experimentation and turning social traffic into real conversations, let’s get started.