Social Media Marketing & Maintenance

My brand’s Facebook and Instagram accounts need a steady flow of engaging, on-brand material and well-tuned advertising campaigns. I already have visual guidelines and a rough content calendar; what’s missing is the day-to-day execution that keeps followers growing and ads converting.

Here’s what the job looks like from my side:
• Plan and publish graphics, short-form videos, and written captions that match our tone and weekly themes.
• Build and optimise Facebook & Instagram ad sets, adjusting audiences, budgets, and creatives until CPA targets are met.
• Track performance inside Meta Business Suite (or a similar dashboard) and send me concise monthly reports that highlight wins, learnings, and next steps.

I handle strategy and approvals; you handle creation (Canva, Adobe, or your preferred tools), scheduling (Hootsuite, Buffer, etc.), and optimisation. If this partnership goes well, expanding the same system to LinkedIn later is an option.

Acceptance criteria:
1. Minimum three posts per platform per week, delivered on schedule.
2. Ad campaigns launched with clear objectives and pixel tracking in place.
3. Monthly report received no later than the 3rd business day.

That’s the full scope—consistent content, smart ads, clear results.