Social media marketing

The project centres on sharpening brand awareness through dedicated social-media marketing. All activity will take place on Facebook and Instagram, so every post, story, reel and ad must be tailored to the norms, formats and audiences of those two platforms.

Here is what I need from you:
• A concise social-media strategy that explains positioning, tone of voice and visual style.
• A 30-day content calendar with copy, creatives and suggested posting times.
• Asset production (static images, short videos or carousels) sized correctly for each feed and story placement.
• Post scheduling and community management: timely replies to comments and basic inbox triage.
• A weekly performance snapshot covering reach, impressions, engagement rate and learnings to refine the plan.

Organic growth tactics are the priority, but feel free to suggest paid boosts if they can amplify reach without diluting engagement. I already have brand guidelines, logos and product photos ready to share the moment we start.

Success will be measured by clear, steady increases in followers, post engagement and overall visibility on both platforms. If the first month hits agreed targets, I intend to extend the collaboration for additional campaign cycles.