Social Media Manager for Real Estate Brand

Job Title: Real Estate Social Media Manager – Organic & Paid Advertising

Description:

I'm Karen Pirie, a prestige real estate specialist at Amir Prestige on the Gold Coast, and I'm looking for an experienced social media professional to grow my online presence and drive qualified leads to my listings and client pipeline.

What I Need:

You'll manage social media for my real estate business with a dual focus:

Organic Strategy – You must have proven experience creating organic advertisements for real estate listing profiles. I want you to actively research successful real estate professionals in our market, identify what's working in their organic content, and replicate those strategies on my platforms. This means regularly auditing competitor content, spotting trends, and adapting them to my brand and listings.
Paid Advertising – Run targeted paid campaigns (Facebook, Instagram, Google Ads) focused on reaching qualified buyers and agents within the Gold Coast prestige corridor.

Your Experience Should Include:

Proven track record managing social media for real estate agents or agencies
Strong understanding of organic reach tactics for listings and real estate content
Experience with Facebook Ads, Instagram Ads, and other paid platforms for real estate
Ability to source and adapt inspiration from successful real estate social accounts
Portfolio of past real estate social media work

What I'm Looking For:

Examples of real estate social media campaigns you've created (with permission)
Links to your social media profiles showcasing your own work
Clear breakdown of your experience with organic vs. paid strategies
References or case studies from previous real estate clients

My Platforms:
Facebook & Instagram: @karenpirie_amirprestige
Agent profile: https://www.amirprestige.com.au/team/652411

What You'll Do:

Create and manage weekly organic content calendar (posts, stories, reels)
Manage monthly paid campaigns with targeting, budgeting, and optimization
Conduct competitive analysis and provide strategy recommendations
Track engagement metrics and deliver monthly performance reports
Source content ideas from successful real estate professionals and adapt for my brand

If you're experienced with real estate social media and can show me examples of campaigns you've grown, let's talk. Please include links to your social profiles and 3 to 5 examples of your best real estate work.