Social Media Manager for Luxury B2B Lab-Grown Gemstone Brand (Instagram, Monthly Retainer)
Budget / Salary₹12,500–25,000
TypeFreelance project
LocationRemote
Posted2 hours ago
Project Description:
The Labgrown Gemstone Company (TLGGC) is seeking a skilled and creative Social Media Manager to establish and manage our Instagram presence. We are a B2B supplier of calibrated lab-grown gemstones and matched gemstone layouts for jewellery manufacturers, ateliers, and designers.
This role requires more than creating visually attractive posts; it involves crafting content that resonates with a professional B2B audience in the jewellery trade. The focus is on building brand awareness, credibility, and generating qualified business enquiries—not simply increasing followers or views.
Key Responsibilities:
- Develop monthly Instagram content calendars with a mix of feed posts, carousels, Reels, and Stories.
- Create premium-quality visuals using existing gemstone photography, videos, and illustrations while adhering to TLGGC's refined brand guidelines.
- Write precise, professional captions tailored to jewellery manufacturers and sourcing professionals.
- Monitor comments and direct messages to build engagement with relevant trade audiences and identify genuine business enquiries.
- Submit monthly performance reports covering reach, engagement, profile visits, website clicks, enquiries generated, and recommendations for improvement.
Requirements:
- Minimum 2 years of experience managing Instagram accounts for luxury, jewellery, fashion, or B2B brands.
- Strong portfolio demonstrating refined visual design and editorial composition.
- Proficiency in Canva or Figma; experience with video-editing tools like CapCut or Adobe Premiere Pro is a plus.
- Excellent written English skills for concise captions in a professional tone.
- Familiarity with Instagram Insights and organic growth strategies targeting trade audiences.
Preference: Women candidates only (due to the nature of the product).
Budget: INR 25,000 per month
Engagement Type: Freelance / Part-time monthly retainer (initially 3 months with potential extension)
Please share your portfolio along with answers to the following:
1. Links to 2–3 Instagram accounts you’ve managed with details about your role and measurable results achieved.
2. How would you approach Instagram content differently for jewellery manufacturers compared to consumer-focused brands?
3. A sample caption (40 words max) for a matched pair of oval lab-grown emeralds intended for earring production in a professional tone.
4. Three content ideas using existing gemstone photos/videos aimed at jewellery trade professionals.
The Labgrown Gemstone Company (TLGGC) is seeking a skilled and creative Social Media Manager to establish and manage our Instagram presence. We are a B2B supplier of calibrated lab-grown gemstones and matched gemstone layouts for jewellery manufacturers, ateliers, and designers.
This role requires more than creating visually attractive posts; it involves crafting content that resonates with a professional B2B audience in the jewellery trade. The focus is on building brand awareness, credibility, and generating qualified business enquiries—not simply increasing followers or views.
Key Responsibilities:
- Develop monthly Instagram content calendars with a mix of feed posts, carousels, Reels, and Stories.
- Create premium-quality visuals using existing gemstone photography, videos, and illustrations while adhering to TLGGC's refined brand guidelines.
- Write precise, professional captions tailored to jewellery manufacturers and sourcing professionals.
- Monitor comments and direct messages to build engagement with relevant trade audiences and identify genuine business enquiries.
- Submit monthly performance reports covering reach, engagement, profile visits, website clicks, enquiries generated, and recommendations for improvement.
Requirements:
- Minimum 2 years of experience managing Instagram accounts for luxury, jewellery, fashion, or B2B brands.
- Strong portfolio demonstrating refined visual design and editorial composition.
- Proficiency in Canva or Figma; experience with video-editing tools like CapCut or Adobe Premiere Pro is a plus.
- Excellent written English skills for concise captions in a professional tone.
- Familiarity with Instagram Insights and organic growth strategies targeting trade audiences.
Preference: Women candidates only (due to the nature of the product).
Budget: INR 25,000 per month
Engagement Type: Freelance / Part-time monthly retainer (initially 3 months with potential extension)
Please share your portfolio along with answers to the following:
1. Links to 2–3 Instagram accounts you’ve managed with details about your role and measurable results achieved.
2. How would you approach Instagram content differently for jewellery manufacturers compared to consumer-focused brands?
3. A sample caption (40 words max) for a matched pair of oval lab-grown emeralds intended for earring production in a professional tone.
4. Three content ideas using existing gemstone photos/videos aimed at jewellery trade professionals.
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