Social Media Manager for Fashion Marketplace
Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted3 hours ago
About Us
We operate a cross-border multi-vendor fashion marketplace featuring top Pakistani clothing brands and independent designers (similar to a fashion-focused SHEIN or Noon). Our primary focus is driving direct-to-consumer (DTC) sales among the South Asian diaspora and ethnic fashion enthusiasts in Tier-1 international markets.
Role Overview
We are looking for a dedicated, data-driven Social Media Manager & Performance Marketer on a monthly retainer to manage our day-to-day organic and paid social media channels. You will be responsible for executing our multi-channel strategy across Meta (Facebook/Instagram) and TikTok to increase international sales, manage incoming social engagement, and optimize our ROAS.
Key Responsibilities
Paid Advertising Management (Meta & TikTok):
Manage and optimize Meta Advantage+ Shopping Campaigns (ASC) and Dynamic Product Ads (DPA) targeting the US, UK, UAE, and KSA.
Oversee TikTok Video Shopping Ads and coordinate Spark Ads to drive viral discovery and purchases.
Content & Social Media Execution:
Plan and schedule weekly content calendars (Reels, TikToks, and static/carousel posts) showcasing multi-vendor collections, unboxing videos, and styling guides.
Collaborate with our internal team and vendors to repurpose vendor-generated content (UGC) for international audiences.
Community Management & Inbox Oversight:
Oversee the shared Meta Business Suite inbox and TikTok messages, ensuring our customer support or marketing team promptly answers international product, size, and shipping inquiries.
Performance Reporting:
Track weekly and monthly KPIs (ROAS, CPA, conversion rates, click-through rates) and provide actionable optimization recommendations.
Requirements & Qualifications
Proven experience managing social media and paid ads for e-commerce stores or marketplaces (fashion experience is a strong plus).
Hands-on expertise with Meta Ads Manager, TikTok Ads Manager, and product catalog sync (Meta Commerce Manager / TikTok Seller Center).
Strong understanding of cross-border marketing challenges (international shipping expectations, diaspora targeting).
Fluent English communication skills.
Monthly KPIs & Deliverables to Tie to Social Media Manager
To ensure monthly investment yields results, you will be evaluated against these core metrics every month:
Ad Performance & Efficiency (ROAS / CPA):
Maintaining a healthy Return on Ad Spend (ROAS) target agreed upon based on our profit margins (e.g., maintaining a minimum target ROAS on Meta ASC and TikTok campaigns).
Steady reduction in Cost Per Acquisition (CPA) month-over-month as pixel data matures.
Publishing & Content Consistency:
Consistent execution of the content calendar (e.g., a minimum number of weekly Reels, TikToks, and dynamic carousels published).
Timely rollout of seasonal promotional campaigns (e.g., Wedding Season, Pre-Eid, Lawn Launches).
Inbox Response & Engagement Health:
Maintaining a high response rate and low response time for customer DMs on Instagram and TikTok to prevent drop-offs from high-intent international buyers.
Catalog & Feed Integrity:
Ensuring zero broken product links, missing sizes, or syncing errors between your website (naseembazaar.com) and Meta/TikTok commerce catalogs.
We operate a cross-border multi-vendor fashion marketplace featuring top Pakistani clothing brands and independent designers (similar to a fashion-focused SHEIN or Noon). Our primary focus is driving direct-to-consumer (DTC) sales among the South Asian diaspora and ethnic fashion enthusiasts in Tier-1 international markets.
Role Overview
We are looking for a dedicated, data-driven Social Media Manager & Performance Marketer on a monthly retainer to manage our day-to-day organic and paid social media channels. You will be responsible for executing our multi-channel strategy across Meta (Facebook/Instagram) and TikTok to increase international sales, manage incoming social engagement, and optimize our ROAS.
Key Responsibilities
Paid Advertising Management (Meta & TikTok):
Manage and optimize Meta Advantage+ Shopping Campaigns (ASC) and Dynamic Product Ads (DPA) targeting the US, UK, UAE, and KSA.
Oversee TikTok Video Shopping Ads and coordinate Spark Ads to drive viral discovery and purchases.
Content & Social Media Execution:
Plan and schedule weekly content calendars (Reels, TikToks, and static/carousel posts) showcasing multi-vendor collections, unboxing videos, and styling guides.
Collaborate with our internal team and vendors to repurpose vendor-generated content (UGC) for international audiences.
Community Management & Inbox Oversight:
Oversee the shared Meta Business Suite inbox and TikTok messages, ensuring our customer support or marketing team promptly answers international product, size, and shipping inquiries.
Performance Reporting:
Track weekly and monthly KPIs (ROAS, CPA, conversion rates, click-through rates) and provide actionable optimization recommendations.
Requirements & Qualifications
Proven experience managing social media and paid ads for e-commerce stores or marketplaces (fashion experience is a strong plus).
Hands-on expertise with Meta Ads Manager, TikTok Ads Manager, and product catalog sync (Meta Commerce Manager / TikTok Seller Center).
Strong understanding of cross-border marketing challenges (international shipping expectations, diaspora targeting).
Fluent English communication skills.
Monthly KPIs & Deliverables to Tie to Social Media Manager
To ensure monthly investment yields results, you will be evaluated against these core metrics every month:
Ad Performance & Efficiency (ROAS / CPA):
Maintaining a healthy Return on Ad Spend (ROAS) target agreed upon based on our profit margins (e.g., maintaining a minimum target ROAS on Meta ASC and TikTok campaigns).
Steady reduction in Cost Per Acquisition (CPA) month-over-month as pixel data matures.
Publishing & Content Consistency:
Consistent execution of the content calendar (e.g., a minimum number of weekly Reels, TikToks, and dynamic carousels published).
Timely rollout of seasonal promotional campaigns (e.g., Wedding Season, Pre-Eid, Lawn Launches).
Inbox Response & Engagement Health:
Maintaining a high response rate and low response time for customer DMs on Instagram and TikTok to prevent drop-offs from high-intent international buyers.
Catalog & Feed Integrity:
Ensuring zero broken product links, missing sizes, or syncing errors between your website (naseembazaar.com) and Meta/TikTok commerce catalogs.
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