Social Media Manager, Content Creator & Brand Designer for New Restaurant Brand

We are preparing to launch a new restaurant brand in Amman, Jordan, and are looking for an experienced Social Media Manager + Content Creator + Brand Designer to build and manage the brand from pre-launch through opening and ongoing growth.
The restaurant name and full brand details will be shared with shortlisted candidates.
This is NOT simply a social media posting job. We are looking for someone who understands F&B marketing, branding, social media strategy, short-form video, graphic design, content creation, restaurant marketing, and both digital and printed marketing materials.
We are open to candidates worldwide. Candidates with strong experience targeting Middle Eastern/Arabic audiencesare preferred. Experience with restaurants/F&B in Jordan or the GCC is a strong advantage.

1. SOCIAL MEDIA STRATEGY
Develop and execute a complete social media strategy covering:
* Pre-launch
* Launch/opening
* Post-launch growth
* Brand awareness
* Follower growth
* Engagement and community building
* Promotional and seasonal campaigns
* Content pillars and monthly content calendars
* Creative concepts and campaign ideas
* Competitor and market monitoring
* Social media trends and recommendations
The goal is to build a recognizable restaurant brand, not simply fill a content calendar.

2. SOCIAL MEDIA MANAGEMENT
Manage primarily:
* Instagram
* Facebook
Responsibilities include:
* Content scheduling and publishing
* Captions and copywriting
* Hashtag strategy
* Stories
* Reels
* Feed posts
* Carousels
* Community engagement
* Comments and DMs
* Mentions and tags
* Trend monitoring
* Maintaining consistent brand tone and visual identity

3. CONTENT CREATION
Create modern, creative and highly engaging restaurant content including:
* Food photography and videos
* Reels and short-form videos
* Behind-the-scenes content
* Kitchen/preparation content
* Food/product storytelling
* Promotional content
* Customer-focused content
* Launch content
* Trend-based content
* UGC concepts
* Creative campaigns
We do not want generic Canva-template content. Content should look professional, modern, original and appropriate for a new restaurant brand.

4. PRE-LAUNCH CAMPAIGN
Create and manage a teaser campaign designed to build followers and curiosity before opening.
Potential content includes:
* Mystery/teaser posts
* "Coming Soon"
* Brand hints
* Food/product teasers
* Behind-the-scenes content
* Countdown campaigns
* Interactive Stories
* Reels designed to reach non-followers
* Engagement campaigns
* Brand reveal strategy
The objective is to start building an audience before the restaurant officially opens.

5. LAUNCH & OPENING CAMPAIGN
Plan and execute the opening campaign, including:
* Opening announcement
* Countdown
* Launch-day content
* Reels and Stories
* Promotional campaigns
* Food/product highlights
* Opening offers
* UGC strategy
* Influencer/collaboration ideas
* Customer engagement
* Post-opening campaigns

6. GRAPHIC DESIGN & ARTWORK
Create professional artwork for both digital and printed materials.
Digital:
* Instagram posts
* Stories
* Reel covers/thumbnails
* Highlight covers
* Facebook posts
* Facebook cover
* Promotional artwork
* Digital advertising creatives
* Campaign artwork
* Story templates
* Promotional graphics
Print:
* Menus
* Flyers
* Posters
* Table cards
* Promotional cards
* Stickers
* Packaging artwork
* Food labels
* Takeaway materials
* Business cards
* Loyalty/promo cards
* Signage artwork
* Other restaurant marketing materials
Candidate must understand print-ready artwork, including dimensions, resolution, bleed, typography, file formats and production requirements.

7. MENU DESIGN
Design the restaurant menu, including:
* Menu structure and layout
* Food/category presentation
* Typography
* Pricing presentation
* Photography integration
* Brand consistency
* Digital menu version
* Print-ready version
* Editable/source files
* Future menu updates
* Promotional menu versions when required

8. INSTAGRAM BIO & PROFILE OPTIMIZATION
Create and optimize:
* Instagram bio
* Profile description
* CTA
* Contact information
* Highlight categories
* Highlight covers
* Facebook page information
* Overall profile positioning
The bio should clearly communicate the restaurant personality and encourage people to follow, visit and/or order.

9. INSTAGRAM THUMBNAILS & VISUAL IDENTITY
Create a consistent visual system for:
* Reel covers
* Instagram thumbnails
* Highlight covers
* Campaign graphics
* Promotional artwork
* Story templates
* Profile visuals
The Instagram grid should look cohesive and immediately recognizable as one brand.

10. COMMUNITY MANAGEMENT
Manage:
* Comments
* Instagram/Facebook messages
* Mentions
* Tags
* Customer engagement
* Basic customer questions
* Escalation of complaints/issues when necessary
Communication should reflect the restaurant's personality and brand voice.

11. PHOTOGRAPHY & VIDEO SHOOTING
Please clearly state in your proposal:
* Whether on-site photography/video shooting in Amman is included
* Number of shooting sessions/hours included per month
* What equipment you use
* Whether editing is included
* If you are outside Amman, how you will obtain/create content
* Whether you can work with raw footage/photos supplied by us
* Whether you can coordinate with a local photographer/videographer
* Any additional costs for content production
On-site content creation is an advantage but is not mandatory if you have a strong alternative solution.

12. META ADS
Experience with Meta Ads Manager is preferred.
Responsibilities may include:
* Campaign setup
* Audience targeting
* Creative recommendations
* Ad creative adaptation
* Campaign monitoring
* Optimization
* Retargeting
* Performance reporting
Advertising spend is separate from your management fee.

13. EXPECTED MONTHLY DELIVERABLES
Please propose your exact monthly deliverables.
Your proposal must clearly state the number of:
* Feed posts
* Stories
* Reels
* Carousels
* Promotional graphics
* Reel covers/thumbnails
* Highlight covers
* Campaign creatives
* Menu/artwork adaptations
* Print artwork
* Content shooting sessions
* Other included services
Quality, creativity and results are more important than simply producing a high number of posts.

14. REPORTING & KPIs
Provide a monthly performance report covering relevant metrics such as:
* Follower growth
* Reach
* Engagement
* Reel views
* Profile visits
* Content performance
* Best-performing content
* Underperforming content
* Audience insights
* Campaign performance
* Recommendations for the following month

15. BRAND CONSISTENCY
The brand must have one recognizable visual and communication identity across:
* Instagram
* Facebook
* Reels
* Stories
* Menus
* Packaging
* Printed materials
* Promotions
* Digital advertising
* Other marketing materials
We are looking for someone who can think about the entire restaurant brand, not only social media.

IDEAL CANDIDATE
You should have:
* Proven social media management experience
* Strong Instagram/Reels experience
* Restaurant/F&B experience preferred
* Short-form video creation skills
* Strong graphic design skills
* Branding experience
* Menu design experience
* Print-ready artwork experience
* Copywriting skills
* Knowledge of social media trends
* Restaurant/F&B marketing knowledge
* Strong creative thinking
* Strategic mindset
* Excellent communication
* Ability to work independently and meet deadlines
Experience with Middle Eastern/Arabic audiences is highly desirable.
Candidates from Jordan, GCC or other countries are welcome if they understand the target audience and can demonstrate relevant results.

CONFIDENTIALITY
The restaurant name and detailed brand information will not be publicly disclosed in this project.
Full information will be shared with shortlisted candidates.
All confidential information must remain private and may not be published, shared or used without permission.

OWNERSHIP
All work created for the project must be delivered to the client, including:
* Social media content
* Videos
* Photos
* Designs
* Menu designs
* Artwork
* Source/editable files
* Original project files
The client will retain ownership and administrative control of all social media accounts and project assets.
APPLICATION REQUIREMENTS
Please answer all of the following:
1. Where are you located?
2. How many years of experience do you have?
3. Do you have restaurant/F&B experience?
4. Provide your portfolio.
5. Provide 3 restaurant/F&B social media accounts you have managed or significantly contributed to.
6. Provide 3 Reels/videos you personally created.
7. Provide examples of restaurant menu designs.
8. Provide examples of printed restaurant/brand materials.
9. What exactly is included in your monthly service?
10. How many feed posts per month?
11. How many Stories?
12. How many Reels?
13. How many carousels?
14. How many graphic designs/artwork adaptations?
15. Is menu design included?
16. Is print-ready artwork included?
17. Is photography/video shooting included?
18. If you are outside Amman, how will you create/obtain restaurant content?
19. Do you manage Meta Ads? What is included?
20. Which design/video software do you use?
21. What is your typical response time?
22. When can you start?
23. What is your proposed monthly fee?
24. What services or expenses are not included in your fee?
SELECTION PROCESS
We will review portfolios and proposals and shortlist suitable candidates.
A shortlisted candidate may be asked to complete a small practical exercise to evaluate:
* Creative thinking
* Restaurant marketing understanding
* Social media strategy
* Reel concepts
* Graphic design
* Branding ability