Social Media Management Guru Needed

via Freelancer ·

Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Social Media Manager - Monthly Engagement

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We are seeking a creative, data-driven, and highly strategic Social Media Manager to lead and scale our brand’s digital footprint. In this role, you will be the absolute expert and strategist across Facebook, Google, TikTok, Instagram, and other emerging networks. You will be responsible for defining our unique voice on each platform, producing trend-worthy native content, building a passionate online community, and executing organic and paid initiatives that directly support our overarching business goals.
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Key Responsibilities

• Multi-Platform Strategy: Design, implement, and maintain platform-tailored social media strategies that elevate brand awareness and optimize customer engagement.
• Platform-Specific Content Excellence:
o TikTok & Instagram: Ideate, shoot, edit, and publish high-performing short-form video content (Reels, TikToks, Stories) leveraging native trends, audios, and formats.
o Facebook: Draft compelling copy, manage community groups, and optimize multimedia posts for target demographic engagement.
o Google Optimization: Manage and maximize our Google Business Profile, leveraging Google posts, reviews, local SEO strategies, and maps to capture high-intent search traffic.
• Content Calendar Mastery: Plan, curate, and oversee an agile content calendar ensuring consistent, timely, and cohesive visual and written messaging.
• Community Engagement: Monitor and respond actively to direct messages, comments, and reviews across channels to foster brand affinity and manage real-time feedback.
• Performance Analytics & Business Intelligence: Track, analyze, and translate weekly performance metrics via tools like Google Analytics, Sprout Social, or platform-native insights. Deliver actionable reporting on engagement rates, traffic generation, and ROI.
• Trend & Algorithm Agility: Stay continuously updated on changing algorithms, feature updates, and cultural trends across all major platforms to keep our brand on the cutting edge.

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Qualifications & Skills

• Proven Experience: 3–5+ years of dedicated professional experience managing brand accounts across Facebook, Instagram, TikTok, and Google.
• Technical Editing Tool Mastery: Deep proficiency with short-form mobile editing suites (e.g., CapCut, Adobe Premiere Rush) and graphic layout suites (e.g., Canva, Photoshop).
• Copywriting & Communication: Stellar native copywriting skills with an innate ability to pivot tone between different social ecosystems.
• SEO & Analytics Savvy: Practical understanding of social SEO keywords, hashtag mechanics, and data attribution models.
• Organizational Abilities: A self-starter who excels at multi-tasking, timeline management, and cross-departmental collaboration with marketing and creative design teams.
internet marketing seo twitter facebook marketing analytics social media marketing social media management instagram marketing content creation google ads
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