Social Media Lead Strategy Blueprint

I need a single, self-contained digital strategy document that shows how we can grow brand awareness on Facebook and Instagram while tightening every step of our sales funnel for stronger, traceable lead generation.

Here’s the scope I have in mind:

• Map fresh audience personas from scratch, turning raw market insight into clear segments we can speak to with confidence.
• Lay out a channel-by-channel content calendar and campaign framework for Facebook and Instagram that warms prospects, nurtures interest and keeps our brand front-of-mind.
• Recommend funnel improvements—from first touch through conversion—plus practical ways to measure and report ROI so we always know what’s working.

I’m working on a fixed fee of $520 and this engagement is for the strategic blueprint only; no ongoing campaign execution is required. Once the document is delivered and approved, the contract is complete.

We’ve already discussed this project privately, so if everything above matches what we talked about, let’s proceed and get the file into my hands.