Social Media Lead Generation Campaign

I need a results-driven social media marketer to turn my accounting, tax, and company-formation expertise into a steady stream of qualified leads. The single, clear goal is more enquiries for our accounting and tax services from small businesses in the USA.

You’ll take full ownership of the process—from polishing the overall strategy and choosing the best channels (LinkedIn, Facebook, perhaps others you can justify) through to day-to-day content, paid campaigns, and continual optimisation. My website is ready; what I lack is the visibility and engagement that converts into discovery calls and signed clients.

To help me see you’re the right fit, please show past work that demonstrates you have successfully grown lead pipelines for professional-service firms or other B2B niches. I’m especially interested in proof of campaigns that moved prospects from first click to booked consultation.

Key deliverables I expect:
• A concise campaign plan mapping audience, messaging, and channel mix
• Compelling post and ad copy aligned with U.S. small-business pain points
• Ongoing management of paid and organic activity, including A/B testing
• Clear weekly reporting on reach, engagement, cost per lead, and next steps

If you bring creative ideas, solid analytics, and the ability to iterate quickly, let’s talk.