Social Media Graphics for Butcher Shop Launch
Budget / Salary$10–30
TypeFreelance project
LocationRemote
Posted1 hour ago
Job Title: Social Media Graphic Designer – 10 Launch Posts for "The Neighborhood Butcher''
Project Description:
We are looking for a talented and creative Graphic Designer to create 10 social media posts (Instagram/Facebook/Tiktok/Snapchat) for the launch of a NEW upscale butcher shop called "The Neighborhood Butcher".
Project Scope:
Quantity: 10 social media static graphics / or carousel posts.
Topic: Brand launch sequence (Grand Opening tease, Farm-to-Table quality, artisan craft, custom cuts, product highlights).
Deliverables:High-resolution JPG/PNG files formatted for Instagram Feed (1:1 and 4:5 ratios).
Editable source files (Photoshop / Illustrator / Canva templates).
Design Style & Aesthetic:
Vibe: Premium, modern, rustic-artisan yet clean and appetizing.
Color Palette: Deep black, charcoal, warm wood tones, rustic burgundy/red, and accents of gold/cream or sage green.
Typography:
Bold, clean sans-serif paired with classic serif or vintage/artisan header fonts.
Requirements:Proven portfolio showing social media graphic design (experience with food, beverage, or restaurant brands is a major plus).
Ability to follow a provided content calendar and brief closely.
Fast communication and willingness to complete 4–6 rounds of minor revisions if needed.
To Apply:Please submit your proposal with a link to your portfolio or attach 3–5 examples of recent social media graphics you have designed.
10-Post Launch Content Strategy
Phase 1: Tease & Announcement (Posts 1–3)
Post 1: The Teaser
Visual: High-contrast graphic showing a butcher knife slicing through paper or a stylized silhouette of a bull/farm, with bold text: "A New Cut is Coming."
Caption: "Sharpening our knives and prepping the block. Something fresh is coming to the neighborhood... Stay tuned. #TheNeighborhoodButcher #OpeningSoon #LocalButcher"
Post 2: Grand Opening Announcement
Visual: Premium photo/render of a butcher shop storefront or sleek cutting board with text: "Grand Opening – Opening in [X] Days!"
Caption: "The wait is almost over! We’re opening our doors in just a few days. Get ready to experience prime cuts, farm-fresh quality, and traditional butchery right in your neighborhood. Aljawahir District | Alhabab Ibn Al Munther Al Khazaraji, Building # 6322
Opening Date: 27/09/2026
Post 3: Grand Opening — First Cut of the Day
Visual: A close-up, editorial-style image of a butcher making the first cut of a premium steak, with the shop’s logo or storefront subtly visible in the background. Add a clean “Grand Opening” badge, celebratory accents, and a modern countdown-style layout rather than traditional ribbon-cutting artwork.
Text on graphic:
“The First Cut Starts Today!”
Grand Opening — Now Open
Caption: "WE ARE OFFICIALLY OPEN! Come say hello, meet your neighborhood butcher, and pick up the freshest cuts in town. Open today from [Store Hours]. #NowOpen #TheNeighborhoodButcher"
OR:
Post 3: Meet Your Neighborhood Butcher TODAY
Visual: A warm, modern photo or illustrated scene of the butcher behind the counter, proudly presenting a beautifully arranged selection of fresh cuts, sausages, and specialty products. Use bold typography, natural colors, and subtle paper-texture accents for a contemporary neighborhood feel.
Text on graphic:
“Fresh Cuts. Friendly Faces. Your New Local Butcher.”
Caption idea:
“We’re excited to serve the neighborhood with quality meats, expert advice, and a friendly face behind the counter. Stop by and discover your new favorite butcher shop!”
Phase 2: Brand Values & Quality Story (Posts 4–6)
Post 4: Farm to Table Philosophy
Visual: Pastoral farm background paired with a high-end raw steak overlay. Text: "Direct From Farm to Your Block."
Caption: "We believe you should know where your food comes from. That’s why all our meats are ethically sourced directly from trusted, sustainable farms. Pure quality, no shortcuts."
Post 5: Artisanal Craft / The Master Butcher
Visual: Close-up graphic of precise knife work or a butcher at work. Text: "Craftsmanship in Every Cut."
Caption: "Butchery is an art. Our master butchers hand-cut every piece with precision, ensuring perfect tenderness and flavor every single time."
Post 6: 100% Grass-Fed & Organic
Visual: Clean green/earth-tone accent graphic highlighting key quality badges (100% Grass-Fed, Organic, Hormone-Free).
Caption: "No hormones. No additives. Just 100% grass-fed, pasture-raised perfection. Taste the difference that natural raising makes."
Phase 3: Product Highlights & Community Engagement (Posts 7–10)
Post 7: Product Highlight – Ribeye / Prime Cuts
Visual: Close-up of a beautifully marbled raw Ribeye steak. Text: "Marbling That Speaks for Itself."
Caption: "Look at that marbling! Rich, juicy, and packed with natural flavor. Pick up our Prime Ribeye today and elevate your dinner routine."
Post 8: The Custom Cut Guarantee
Visual: Graphic of a meat scale/cutting block with text: Cut to Your Exact Spec.
Caption: "Thick-cut steak? Custom roast sizing? Special marinade? Tell us how you like it—our butchers custom-cut every order right in front of you."
Post 9: Weekly Special / Grill Master Tip
Visual: Infographic style layout: "Butcher’s Secret: How to Get the Perfect Sear.''
Caption: "Pro Tip from our block: Always pat your steak completely dry before hitting a hot cast-iron skillet for that ultimate golden crust. What's on your grill this weekend?
Post 10: Community & Customer Invitation
Visual: Warm, inviting graphic featuring the shop logo and text: "Your New Local Meat Specialist.
Caption: We aren't just a shop—we're your local food partners. Stop by this week, chat with our butchers, and let us help you pick the perfect cut for your next meal!
Project Description:
We are looking for a talented and creative Graphic Designer to create 10 social media posts (Instagram/Facebook/Tiktok/Snapchat) for the launch of a NEW upscale butcher shop called "The Neighborhood Butcher".
Project Scope:
Quantity: 10 social media static graphics / or carousel posts.
Topic: Brand launch sequence (Grand Opening tease, Farm-to-Table quality, artisan craft, custom cuts, product highlights).
Deliverables:High-resolution JPG/PNG files formatted for Instagram Feed (1:1 and 4:5 ratios).
Editable source files (Photoshop / Illustrator / Canva templates).
Design Style & Aesthetic:
Vibe: Premium, modern, rustic-artisan yet clean and appetizing.
Color Palette: Deep black, charcoal, warm wood tones, rustic burgundy/red, and accents of gold/cream or sage green.
Typography:
Bold, clean sans-serif paired with classic serif or vintage/artisan header fonts.
Requirements:Proven portfolio showing social media graphic design (experience with food, beverage, or restaurant brands is a major plus).
Ability to follow a provided content calendar and brief closely.
Fast communication and willingness to complete 4–6 rounds of minor revisions if needed.
To Apply:Please submit your proposal with a link to your portfolio or attach 3–5 examples of recent social media graphics you have designed.
10-Post Launch Content Strategy
Phase 1: Tease & Announcement (Posts 1–3)
Post 1: The Teaser
Visual: High-contrast graphic showing a butcher knife slicing through paper or a stylized silhouette of a bull/farm, with bold text: "A New Cut is Coming."
Caption: "Sharpening our knives and prepping the block. Something fresh is coming to the neighborhood... Stay tuned. #TheNeighborhoodButcher #OpeningSoon #LocalButcher"
Post 2: Grand Opening Announcement
Visual: Premium photo/render of a butcher shop storefront or sleek cutting board with text: "Grand Opening – Opening in [X] Days!"
Caption: "The wait is almost over! We’re opening our doors in just a few days. Get ready to experience prime cuts, farm-fresh quality, and traditional butchery right in your neighborhood. Aljawahir District | Alhabab Ibn Al Munther Al Khazaraji, Building # 6322
Opening Date: 27/09/2026
Post 3: Grand Opening — First Cut of the Day
Visual: A close-up, editorial-style image of a butcher making the first cut of a premium steak, with the shop’s logo or storefront subtly visible in the background. Add a clean “Grand Opening” badge, celebratory accents, and a modern countdown-style layout rather than traditional ribbon-cutting artwork.
Text on graphic:
“The First Cut Starts Today!”
Grand Opening — Now Open
Caption: "WE ARE OFFICIALLY OPEN! Come say hello, meet your neighborhood butcher, and pick up the freshest cuts in town. Open today from [Store Hours]. #NowOpen #TheNeighborhoodButcher"
OR:
Post 3: Meet Your Neighborhood Butcher TODAY
Visual: A warm, modern photo or illustrated scene of the butcher behind the counter, proudly presenting a beautifully arranged selection of fresh cuts, sausages, and specialty products. Use bold typography, natural colors, and subtle paper-texture accents for a contemporary neighborhood feel.
Text on graphic:
“Fresh Cuts. Friendly Faces. Your New Local Butcher.”
Caption idea:
“We’re excited to serve the neighborhood with quality meats, expert advice, and a friendly face behind the counter. Stop by and discover your new favorite butcher shop!”
Phase 2: Brand Values & Quality Story (Posts 4–6)
Post 4: Farm to Table Philosophy
Visual: Pastoral farm background paired with a high-end raw steak overlay. Text: "Direct From Farm to Your Block."
Caption: "We believe you should know where your food comes from. That’s why all our meats are ethically sourced directly from trusted, sustainable farms. Pure quality, no shortcuts."
Post 5: Artisanal Craft / The Master Butcher
Visual: Close-up graphic of precise knife work or a butcher at work. Text: "Craftsmanship in Every Cut."
Caption: "Butchery is an art. Our master butchers hand-cut every piece with precision, ensuring perfect tenderness and flavor every single time."
Post 6: 100% Grass-Fed & Organic
Visual: Clean green/earth-tone accent graphic highlighting key quality badges (100% Grass-Fed, Organic, Hormone-Free).
Caption: "No hormones. No additives. Just 100% grass-fed, pasture-raised perfection. Taste the difference that natural raising makes."
Phase 3: Product Highlights & Community Engagement (Posts 7–10)
Post 7: Product Highlight – Ribeye / Prime Cuts
Visual: Close-up of a beautifully marbled raw Ribeye steak. Text: "Marbling That Speaks for Itself."
Caption: "Look at that marbling! Rich, juicy, and packed with natural flavor. Pick up our Prime Ribeye today and elevate your dinner routine."
Post 8: The Custom Cut Guarantee
Visual: Graphic of a meat scale/cutting block with text: Cut to Your Exact Spec.
Caption: "Thick-cut steak? Custom roast sizing? Special marinade? Tell us how you like it—our butchers custom-cut every order right in front of you."
Post 9: Weekly Special / Grill Master Tip
Visual: Infographic style layout: "Butcher’s Secret: How to Get the Perfect Sear.''
Caption: "Pro Tip from our block: Always pat your steak completely dry before hitting a hot cast-iron skillet for that ultimate golden crust. What's on your grill this weekend?
Post 10: Community & Customer Invitation
Visual: Warm, inviting graphic featuring the shop logo and text: "Your New Local Meat Specialist.
Caption: We aren't just a shop—we're your local food partners. Stop by this week, chat with our butchers, and let us help you pick the perfect cut for your next meal!
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