Social media editor(reels, editing & posting) for Kids Music Show

Freelancer Brief
Video editor and social media executive for a kids' live music show (Instagram) | 7-week sprint | Delhi NCR
About us
Tiny Gigs is a live music experience for kids aged 6-12 in Delhi NCR, by Little Sounds and Multitude Events. Real indie artists perform live, followed by a hands-on workshop. We have done one show and our second is on 13 December.
Our goal is to fill seats for 13 Dec by growing the Instagram page organically, with frequent, good-quality posting. Our website is tinygigs.in. This website must be updated. If you can update this as well, that can be added to scope. We will provide code.
How we will work
We provide the strategy, content calendar, reel scripts and shot lists, captions, hooks, hashtags and DM reply templates, along with all footage and photos from our first show. You handle execution. You do not need to come up with the strategy, but we welcome ideas that improve the content.
Your scope (approx. 7 weeks, up to 13 Dec)
• Reel editing: About 20 reels from our footage and any new clips, following our scripts. Covers trimming, captions, music or original audio, covers and export in Instagram format.
• Static and carousel posts: About 15, made in Canva from templates we will share, using our copy.
• Stories: Daily stories (polls, countdowns, reshares), using our copy.
• Posting and scheduling: You publish on schedule (roughly 5 feed posts a week, rising to 7 in the last 2 weeks) and tell us if you cannot.
• Community management: 15-30 minutes a day replying to comments and DMs using our templates. Flag anything you cannot answer to us within a few hours. We will share a short list of what you can say about tickets, age fit and safety.
• Collab support: Tagging partners and setting up Instagram Collab posts. We will make the introductions.
• Weekly report: A short summary of reach, saves, shares, profile visits and link clicks, with what worked and what did not.
Not included
Strategy and scripting (ours), paid ad management (we will decide separately), and shooting at the event (we may ask for new footage, to be agreed separately).
What success looks like
Consistent posting, a visible lift in saves, shares, profile visits and booking-link clicks, and fast replies to every parent question. The real measure is ticket sales for 13 Dec.
Who we are looking for
• A strong reels portfolio. Please link 3-5 edits, preferably for family, events, music or lifestyle brands.
• Fluent in editing apps such as CapCut, Premiere or similar, and comfortable in Canva.
• Warm, parent-friendly tone in replies. No spammy or pushy messages.
• Reliable and quick to respond (within a few hours during the day).
• Respect for children's privacy. We only post footage of children in line with our consent rules.
Access and ownership
You will get access through Meta Business Suite or Instagram's partner access. We will not share passwords, and we keep full admin control. We own all content, project files and raw footage.
Budget and payment
Fixed price of INR [X] for the full scope, paid in milestones: [30%] upfront & [70%] on completion. Any boosted-post budget would be paid by us directly to Meta.
If the result is as per expectation, we can discuss monthly compensation for future tiny gigs.
Before we hire, please send
1. Links to relevant work
2. Your price, turnaround time per reel, and how many hours per day you can give us
3. One idea for improving a Tiny Gigs reel hook
4. Your availability for a short call
Shortlisting step
We will give 2-3 shortlisted applicants a small paid test (one reel edit from our footage plus a Canva post) before choosing.