Social Media Content Strategy Needed

I’m ready to step up my online presence, but before I commission any visuals or copy I need a solid framework. The job centers on creating designs or content in the form of a plan or strategy to follow—specifically, a content plan for social media or a website.

Here’s what I’m expecting:
• A clear content calendar (at least 8–12 weeks) that maps out post topics, formats, and publishing dates.
• Platform-specific guidance for channels like Instagram, Facebook, LinkedIn, or my blog—covering ideal post length, tone, hashtags, and creative direction.
• Visual style references so any future designer can translate the strategy into consistent graphics.
• Engagement tactics and simple metrics I can track to measure success and refine the plan.
• A concise summary document (PDF or Google Doc) plus the raw editable file.

I’ll share brand background, audience insights, and current assets as soon as we start. If you’re great at turning ideas into structured, actionable roadmaps, let’s talk timing and next steps.