Social Media & Content Management for Fashion Startup
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted2 hours ago
Social Media, Content & Meta Ads Management Requirement
AI-Powered Fashion-Tech Startup
About the Startup
We are an AI-powered fashion-tech startup building a fashion discovery and virtual try-on platform designed to make online fashion shopping more interactive and engaging.
The platform brings fashion products from multiple brands into one place, allowing users to:
Discover → Virtually Try → Buy
Users can discover clothing from different fashion brands, virtually try products on themselves, and, if they like a product, click Buy to visit the respective brand's website and complete the purchase.
The platform is planned to launch around mid-September 2026.
2. Project Objective
We are looking for a freelancer or small team who can help us build our social media presence from scratch and create awareness around the product before and after launch.
The objective is not simply to post content.
We want to create a fashion-focused social presence that makes people:
Curious about our platform-
Interested in discovering fashion through our platform.
Excited about virtual try-on
Aware that they can discover products from different brands in one place
Willing to try the platform
Eventually use our platform to discover and purchase fashion
The content should feel fashion-first, modern, interesting and consumer-friendly, rather than like traditional software/SaaS marketing.
3. Scope of Work
A. Social Media Strategy
The freelancer will be responsible for developing and executing the instagram strategy.
This includes:
Instagram content strategy
Content pillars
Monthly content calendar
Pre-launch strategy
Launch strategy
Post-launch content strategy
Content themes and campaign ideas
Audience understanding and positioning
Trending/relevant fashion content opportunities
Growth strategy
Basic community engagement
The strategy should be designed specifically for a fashion discovery platform, not a generic technology company.
B. Content Creation
We currently do not have a large library of ready-made social media content.
Therefore, the freelancer/ should be comfortable with creating content from scratch using:
our platform product/interface
Screen recordings
Fashion imagery where appropriate
Product images
AI-generated/edited creative assets where appropriate
Motion graphics
Short-form video editing
Simple animations
Trending formats
User-centric fashion concepts
The content should demonstrate the experience of using the platform, rather than repeatedly explaining its features.
4. Content Format
The primary focus should be short-form video/Reels, supported by static posts, carousels and Stories.
Content should feel:
Fashionable
Modern
Clean
Premium
Visually engaging
Native to Instagram
Easy to understand
Not overly corporate
Not overly promotional
We are more interested in good concepts and quality content than producing a large number of repetitive posts.
5. Instagram Management
The freelancer/t will manage the Instagram account, including:
Content scheduling
Publishing
Captions
Hashtags/keywords where relevant
Reel covers/thumbnails
Story planning
Basic comment/DM monitoring
Maintaining consistent visual identity
Keeping the page active and organized
The account will be built from the ground up, so the freelancer should also help establish:
Bio
Profile positioning
Highlights
Visual direction
Content pillars
Overall Instagram identity
6. Meta Ads
Meta Ads will also be part of the scope.
The freelancer/team should be able to:
Set up Meta campaigns
Define campaign objectives
Create/adapt creatives
Set up basic audience targeting
Launch campaigns
Monitor performance
Optimize campaigns
Test different creatives/copy
Provide basic performance reporting
The initial advertising budget will be limited, so we expect a focused testing approach rather than large-scale advertising.
7. Expected Monthly Deliverables
The exact content volume can be finalized based on the proposed strategy, but our initial expectation is approximately:
Content
8–12 Reels / short-form videos
4–6 static/carousel posts
Regular Stories
Fashion/trend-based content where relevant
Management
Monthly content calendar
Content ideation
Content creation
Video editing
Captions
Publishing/scheduling
Instagram management
Performance Marketing
Meta Ads setup
Campaign management
Creative testing
Basic optimization
Monthly performance report
Quality and creativity are more important than simply hitting a high number of posts.
8. Budget
Maximum Total Budget: ₹30,000/month
This is an all-inclusive budget.
The ₹30,000 maximum should cover:
Content creation
Video editing
Creative development
Social media management
Instagram management
Meta Ads management
Meta advertising spend
Important:
₹30,000 is the absolute maximum monthly budget available.
There is no additional budget available for Meta Ads or content production beyond this amount.
We are open to discussing the best allocation within the ₹30,000 budget depending on the proposed strategy.
For example, the freelancer may suggest an allocation such as:
₹20,000–₹25,000 → Management + Content + Creative
₹5,000–₹10,000 → Meta Ads Spend
The final allocation can be discussed based on the proposed approach.
9. Pre-Launch Requirement
Since the is launching around mid-September 2026, the immediate priority is to start building awareness before launch.
The freelancer/team should be able to create a pre-launch content plan, including:
What ( our platform) is
Why our platform is different
Fashion discovery teasers
Virtual try-on teasers
“Coming soon” content
Curiosity-driven Reels
Fashion-related engagement content
Countdown/launch content
Early audience building
We do not want the page to look like a product announcement page with repetitive “Coming Soon” posts.
The goal is to make people curious about what our platform is and want to try it when it launches.
10. What We Are Looking For
The ideal freelancer/team should have experience with:
Fashion/lifestyle content
Instagram Reels
Short-form video
Social media growth
Meta Ads
Content strategy
Creative storytelling
D2C/e-commerce brands
Consumer-facing products
Experience with fashion, beauty, lifestyle, e-commerce or consumer technology will be preferred.
We are especially interested in someone who can take a product idea and turn it into interesting social media content without needing every post to be heavily directed by us.
11. What We Are NOT Looking For
We are not looking for:
Someone who only schedules posts
A generic social media manager using repetitive templates
Someone who expects us to provide all content ideas
A team focused only on posting frequency
Heavy corporate/SaaS-style communication
Content that looks like generic AI-generated advertising
Someone who only knows Meta Ads but cannot create/understand content
We need someone who can handle content + social media + Meta Ads together within the available budget.
12. Initial Success Metrics
Since our product is a new product and the social media account will be starting from scratch, the initial focus will be on:
Building a relevant audience
Increasing reach
Improving engagement
Creating awareness
Generating curiosity around our platform.
Driving profile visits
Driving website/platform visits
Getting users to try our platform after launch
We understand that meaningful conversion data will take time, so the initial phase will focus on learning, testing and building the right audience.
13. Proposal Requirements
Please share:
Portfolio / Instagram pages you have managed
Examples of Reels or short-form content you have created
Fashion/lifestyle/e-commerce work, if available
Your experience with Meta Ads
Your proposed monthly approach.
What you can deliver within the ₹30,000 all-inclusive budget
Your suggested split between:
Content & management
Meta Ads spend
Examples of how you would approach pre-launch content
14. Working Relationship
We are looking for someone who can work with us on a monthly basis and take ownership of social media presence.
We will provide:
Product access/information
Brand/product understanding
Necessary inputs
Feedback and approvals
The freelancer/team will be expected to take ownership of:
Strategy → Ideas → Content → Publishing → Ads → Optimization → Reporting
15. Final Requirement
We are looking for a creative, hands-on freelancer or small team who can help launch social media presence from zero within a maximum all-inclusive budget of ₹30,000/month.
This includes the freelancer's work, content creation, social media management, Meta Ads management and the actual Meta advertising spend.
(There is no separate advertising budget beyond this ₹30,000.)
The ideal partner should understand both fashion and digital consumer behaviour, and be able to turn the platform core experience into content people actually want to watch.
The core story of the platform is simple:
Discover fashion.
Try it on yourself.
Buy what you love.
Discover → Try → Buy
AI-Powered Fashion-Tech Startup
About the Startup
We are an AI-powered fashion-tech startup building a fashion discovery and virtual try-on platform designed to make online fashion shopping more interactive and engaging.
The platform brings fashion products from multiple brands into one place, allowing users to:
Discover → Virtually Try → Buy
Users can discover clothing from different fashion brands, virtually try products on themselves, and, if they like a product, click Buy to visit the respective brand's website and complete the purchase.
The platform is planned to launch around mid-September 2026.
2. Project Objective
We are looking for a freelancer or small team who can help us build our social media presence from scratch and create awareness around the product before and after launch.
The objective is not simply to post content.
We want to create a fashion-focused social presence that makes people:
Curious about our platform-
Interested in discovering fashion through our platform.
Excited about virtual try-on
Aware that they can discover products from different brands in one place
Willing to try the platform
Eventually use our platform to discover and purchase fashion
The content should feel fashion-first, modern, interesting and consumer-friendly, rather than like traditional software/SaaS marketing.
3. Scope of Work
A. Social Media Strategy
The freelancer will be responsible for developing and executing the instagram strategy.
This includes:
Instagram content strategy
Content pillars
Monthly content calendar
Pre-launch strategy
Launch strategy
Post-launch content strategy
Content themes and campaign ideas
Audience understanding and positioning
Trending/relevant fashion content opportunities
Growth strategy
Basic community engagement
The strategy should be designed specifically for a fashion discovery platform, not a generic technology company.
B. Content Creation
We currently do not have a large library of ready-made social media content.
Therefore, the freelancer/ should be comfortable with creating content from scratch using:
our platform product/interface
Screen recordings
Fashion imagery where appropriate
Product images
AI-generated/edited creative assets where appropriate
Motion graphics
Short-form video editing
Simple animations
Trending formats
User-centric fashion concepts
The content should demonstrate the experience of using the platform, rather than repeatedly explaining its features.
4. Content Format
The primary focus should be short-form video/Reels, supported by static posts, carousels and Stories.
Content should feel:
Fashionable
Modern
Clean
Premium
Visually engaging
Native to Instagram
Easy to understand
Not overly corporate
Not overly promotional
We are more interested in good concepts and quality content than producing a large number of repetitive posts.
5. Instagram Management
The freelancer/t will manage the Instagram account, including:
Content scheduling
Publishing
Captions
Hashtags/keywords where relevant
Reel covers/thumbnails
Story planning
Basic comment/DM monitoring
Maintaining consistent visual identity
Keeping the page active and organized
The account will be built from the ground up, so the freelancer should also help establish:
Bio
Profile positioning
Highlights
Visual direction
Content pillars
Overall Instagram identity
6. Meta Ads
Meta Ads will also be part of the scope.
The freelancer/team should be able to:
Set up Meta campaigns
Define campaign objectives
Create/adapt creatives
Set up basic audience targeting
Launch campaigns
Monitor performance
Optimize campaigns
Test different creatives/copy
Provide basic performance reporting
The initial advertising budget will be limited, so we expect a focused testing approach rather than large-scale advertising.
7. Expected Monthly Deliverables
The exact content volume can be finalized based on the proposed strategy, but our initial expectation is approximately:
Content
8–12 Reels / short-form videos
4–6 static/carousel posts
Regular Stories
Fashion/trend-based content where relevant
Management
Monthly content calendar
Content ideation
Content creation
Video editing
Captions
Publishing/scheduling
Instagram management
Performance Marketing
Meta Ads setup
Campaign management
Creative testing
Basic optimization
Monthly performance report
Quality and creativity are more important than simply hitting a high number of posts.
8. Budget
Maximum Total Budget: ₹30,000/month
This is an all-inclusive budget.
The ₹30,000 maximum should cover:
Content creation
Video editing
Creative development
Social media management
Instagram management
Meta Ads management
Meta advertising spend
Important:
₹30,000 is the absolute maximum monthly budget available.
There is no additional budget available for Meta Ads or content production beyond this amount.
We are open to discussing the best allocation within the ₹30,000 budget depending on the proposed strategy.
For example, the freelancer may suggest an allocation such as:
₹20,000–₹25,000 → Management + Content + Creative
₹5,000–₹10,000 → Meta Ads Spend
The final allocation can be discussed based on the proposed approach.
9. Pre-Launch Requirement
Since the is launching around mid-September 2026, the immediate priority is to start building awareness before launch.
The freelancer/team should be able to create a pre-launch content plan, including:
What ( our platform) is
Why our platform is different
Fashion discovery teasers
Virtual try-on teasers
“Coming soon” content
Curiosity-driven Reels
Fashion-related engagement content
Countdown/launch content
Early audience building
We do not want the page to look like a product announcement page with repetitive “Coming Soon” posts.
The goal is to make people curious about what our platform is and want to try it when it launches.
10. What We Are Looking For
The ideal freelancer/team should have experience with:
Fashion/lifestyle content
Instagram Reels
Short-form video
Social media growth
Meta Ads
Content strategy
Creative storytelling
D2C/e-commerce brands
Consumer-facing products
Experience with fashion, beauty, lifestyle, e-commerce or consumer technology will be preferred.
We are especially interested in someone who can take a product idea and turn it into interesting social media content without needing every post to be heavily directed by us.
11. What We Are NOT Looking For
We are not looking for:
Someone who only schedules posts
A generic social media manager using repetitive templates
Someone who expects us to provide all content ideas
A team focused only on posting frequency
Heavy corporate/SaaS-style communication
Content that looks like generic AI-generated advertising
Someone who only knows Meta Ads but cannot create/understand content
We need someone who can handle content + social media + Meta Ads together within the available budget.
12. Initial Success Metrics
Since our product is a new product and the social media account will be starting from scratch, the initial focus will be on:
Building a relevant audience
Increasing reach
Improving engagement
Creating awareness
Generating curiosity around our platform.
Driving profile visits
Driving website/platform visits
Getting users to try our platform after launch
We understand that meaningful conversion data will take time, so the initial phase will focus on learning, testing and building the right audience.
13. Proposal Requirements
Please share:
Portfolio / Instagram pages you have managed
Examples of Reels or short-form content you have created
Fashion/lifestyle/e-commerce work, if available
Your experience with Meta Ads
Your proposed monthly approach.
What you can deliver within the ₹30,000 all-inclusive budget
Your suggested split between:
Content & management
Meta Ads spend
Examples of how you would approach pre-launch content
14. Working Relationship
We are looking for someone who can work with us on a monthly basis and take ownership of social media presence.
We will provide:
Product access/information
Brand/product understanding
Necessary inputs
Feedback and approvals
The freelancer/team will be expected to take ownership of:
Strategy → Ideas → Content → Publishing → Ads → Optimization → Reporting
15. Final Requirement
We are looking for a creative, hands-on freelancer or small team who can help launch social media presence from zero within a maximum all-inclusive budget of ₹30,000/month.
This includes the freelancer's work, content creation, social media management, Meta Ads management and the actual Meta advertising spend.
(There is no separate advertising budget beyond this ₹30,000.)
The ideal partner should understand both fashion and digital consumer behaviour, and be able to turn the platform core experience into content people actually want to watch.
The core story of the platform is simple:
Discover fashion.
Try it on yourself.
Buy what you love.
Discover → Try → Buy
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