Social Media & Content Creator

About the Role
We are a growing tech startup looking for a Social Media & Content Creator to own our entire social media presence — from content ideation to creation to posting to community engagement.

This is not a "post scheduler" role. We need someone who can think creatively, produce high-quality content (images + videos), write compelling copy, and help grow our audience and brand visibility across platforms.

Platforms to Manage
Platform Priority
Instagram High
Facebook High
LinkedIn High
Twitter/X Medium
YouTube Shorts Medium
Responsibilities
1. Content Creation (60% of the role)
A. Social Media Posts (Images + Carousels)

Create engaging static posts and carousels for all platforms
Design visually appealing graphics that match brand guidelines
Write compelling captions tailored to each platform's audience and algorithm
Use hooks, storytelling, and relatable content to drive engagement
Maintain content variety — educational, motivational, relatable, promotional, trending
Expected output: 12-16 posts per week across all platforms

B. Short-Form Videos (Reels / Shorts)

Create 15-60 second videos for Instagram Reels, Facebook Reels, YouTube Shorts
End-to-end: scripting, voiceover (or text-on-screen), editing, final production
Use trending formats, hooks, and audio where relevant
Mix of content types: educational, tips, storytelling, promotional, trending
AI tools can be used (CapCut, Canva, Invideo, Runway, etc.)
Expected output: 4-8 videos per week

C. Stories

Create engaging Instagram and Facebook stories daily
Use polls, questions, countdowns, quizzes, and interactive elements
Quick tips, behind-the-scenes, engagement drivers, announcements
Expected output: 3-5 stories per day (can batch create)

2. Paid Ads Content (20% of the role)
A. Meta Ads (Facebook + Instagram)

Create ad creatives: static images, carousels, and video ads (15-30 sec)
Write ad copy: headlines, body text, CTAs
Create multiple variations for A/B testing
Understand ad formats and specs for different Meta placements (Feed, Stories, Reels)
B. Google Ads (Display + YouTube)

Create display ad banners in required sizes (300x250, 728x90, etc.)
Create YouTube ad scripts and videos (6-15 sec bumper ads, 15-30 sec skippable)
Expected output: 4-8 ad creatives per week (during active campaigns)

Note: This role focuses on creating ad content. Running/managing ad campaigns (budget, targeting, optimization) may be handled separately unless you have that expertise.

3. Social Media Management (15% of the role)
A. Posting & Scheduling

Schedule all content using tools like Buffer, Later, Meta Business Suite, or similar
Maintain consistent posting times optimized for each platform
Maintain a content calendar — planned at least 1 week in advance
B. Engagement & Community

Respond to comments and DMs within 24 hours
Engage with relevant accounts, hashtags, and communities in our niche
Handle basic queries or route them appropriately
Monitor brand mentions and tags
C. Analytics & Reporting

Track key metrics: followers, reach, engagement rate, saves, shares, link clicks
Provide a simple weekly report: what worked, what didn't, key numbers
Suggest improvements and content ideas based on performance data
4. Brand Consistency (5% of the role)
Maintain visual and tonal consistency across all platforms
Follow brand guidelines (colors, fonts, voice, messaging)
Ensure all content reflects the brand positioning accurately
Skills Required
Must Have:

Strong graphic design skills (Canva Pro, Figma, or Adobe tools)
Video editing skills (CapCut, Premiere Pro, or similar)
Excellent copywriting — hooks, captions, ad copy, CTAs
Deep understanding of Instagram, Facebook, LinkedIn, Twitter algorithms and best practices
Fluent in English and Hindi (written)
Self-motivated, can work independently with minimal supervision
Eye for aesthetics and trends

Good to Have:
Experience with AI content tools (Midjourney, Runway, Invideo, ElevenLabs, DALL·E)
Experience creating content for Meta/Google ad campaigns
Understanding of Indian audience, culture, and trends
Basic motion graphics / animation skills
Photography skills or strong stock image curation ability

Tools You Should Be Comfortable With
Purpose - Tools
Design- Canva Pro, Figma, Adobe Photoshop/Illustrator
Video Editing- CapCut, Premiere Pro, After Effects
AI Tools - Midjourney, DALL·E, Runway, Invideo AI, ElevenLabs, Google Flow (preferred)
Scheduling - Buffer, Later, Meta Business Suite
Analytics - Platform native insights, Google Analytics (basic)
Communication - WhatsApp, Slack, Email

Deliverables Summary
Deliverable - Frequency
Static posts (images/carousels) - 5-6 per week
Short-form videos (Reels/Shorts) - 3-4 per week
Stories - 3-5 per week
Ad creatives (during campaigns only) - 4-8 per week
Content calendar - Weekly (1 week ahead)
Performance report - Weekly

How We Work
Weekly sync call (15-30 min) — review past week, plan upcoming week
Content calendar — you propose ideas, we approve, you create
Briefs provided — for specific campaigns, we may provide scripts or concepts; you execute
Feedback loop — we review initial drafts, you iterate based on feedback
Autonomy — once aligned, you have freedom to create and experiment

What Success Looks Like
First 1-2 Months:
Consistent posting rhythm established
Brand visual identity solidified across platforms
Baseline metrics recorded

3-6 Months:
Follower growth: 20-30% month-over-month
Engagement rate: 3-5% on Instagram, 1-2% on LinkedIn
Measurable increase in website traffic from social
2-3 high-performing / viral posts

6+ Months:
Social media becomes a consistent source of leads and brand awareness
Active, engaged community around the brand
Ad creatives consistently performing well