Social Media & Campaign Manager for Health/Science Brand

SOCIAL MEDIA & PAID CAMPAIGN MANAGER – HEALTH/SCIENCE BRAND – BRISBANE PILOT

BioOris is seeking an experienced social media and paid campaign manager to plan, launch, manage and evaluate an initial six-week patient-acquisition pilot in Brisbane and South East Queensland.

ABOUT BIOORIS

BioOris is an emerging oral-microbiome and preventative-health platform. Our goal is to translate developing oral-microbiome science into clear, practical insights that help people better understand the relationship between oral health and broader wellbeing.

This initial campaign will be deliberately local. Prospective patients will be directed through a participating Brisbane City dental practice so that BioOris can test and improve its messaging, enquiry pathway, patient experience, clinical workflow and reporting before expanding into a wider market.

This is not simply a “post three times per week” engagement. We need someone who can connect brand strategy, content, paid advertising, lead generation, conversion tracking and campaign analysis.

THE SIX-WEEK PILOT

The successful freelancer will be expected to:

• Review the existing BioOris brand strategy and visual guidelines
• Develop a Brisbane and South East Queensland campaign strategy
• Identify priority audience segments and geographic catchments
• Recommend the initial channel mix, with Facebook and Instagram expected to be the principal consumer channels
• Develop educational, credible and engaging content pillars
• Prepare a six-week content and campaign calendar
• Write campaign copy, captions, calls to action and advertising variations
• Create or adapt branded static, carousel and short-form video content
• Configure and manage Meta advertising campaigns
• Develop audience-testing and retargeting recommendations
• Coordinate the enquiry and booking pathway with the BioOris team and participating Brisbane practice
• Work with Harry, our brand designer, to apply and extend the developing BioOris identity
• Work with Martin, our app developer, on landing pages, forms, analytics, tracking and technical handoff requirements
• Establish conversion tracking and campaign reporting
• Monitor and optimise audiences, creative, messaging and advertising allocation
• Provide concise weekly performance reports
• Deliver a final pilot report identifying what worked, what did not and what should change before wider expansion

BRAND DIRECTION

The BioOris identity is being developed into a broader suite of branded assets. The successful freelancer will receive the current brand guidelines and approved artwork.

The preferred public-facing logo is the title-case BioOris wordmark containing the integrated infinity device. The bold uppercase version is the least-preferred option and should not be used as the primary campaign identity unless specifically approved.

The campaign should feel:

• Scientifically credible
• Premium but accessible
• Educational rather than alarmist
• Human and encouraging
• Preventative and forward-looking
• Distinct from a conventional dental-clinic or generic supplement campaign

CAMPAIGN OBJECTIVE

The campaign should generate measurable interest from suitable Brisbane and South East Queensland consumers and guide them through a defined pathway:

Awareness → Education → Enquiry → Booking → Attendance → BioOris assessment/testing pathway

The pilot should enable BioOris to measure:

• Reach and audience engagement
• Landing-page traffic
• Cost per enquiry
• Enquiry-to-booking conversion
• Appointment attendance rate
• Number of suitable or qualified participants
• Conversion into the BioOris clinical pathway
• Cost per booked and qualified patient
• Common questions, objections and drop-off points

HEALTHCARE ADVERTISING REQUIREMENTS

All content must be accurate, evidence-conscious and appropriate for an Australian healthcare context.

Applicants should understand, or be prepared to work within, AHPRA advertising requirements, Australian Consumer Law, privacy requirements and any applicable TGA advertising requirements.

No clinical claim, patient result, testimonial, influencer content or campaign creative may be published without prior BioOris approval.

Experience in dental, medical, diagnostics, biotechnology, preventative health or another regulated health category will be highly regarded.

OWNERSHIP AND ACCOUNT ACCESS

BioOris will retain ownership and administrative control of all social media accounts, Meta Business assets, advertising accounts, tracking assets, data, audiences and source files.

The freelancer will be provided with the access required to perform the work.

All editable source files, campaign copy, content calendars, audience definitions, reporting and account configurations must be transferred to BioOris.

PRICING

Applicants must propose their own fixed professional fee for the complete six-week pilot.

Your proposal must clearly separate:

1. Your professional fee
2. What is included in that fee
3. Your recommended Meta advertising budget
4. Any optional costs or subscriptions

Advertising expenditure will be paid directly by BioOris to Meta and must not be included in the freelancer’s professional fee.

Please also provide an optional monthly fee for ongoing campaign management if the pilot is successful.

HOW TO APPLY

Please begin your proposal with the words “BIOORIS PILOT” so we know you have read the complete brief.

Please provide:

1. Your proposed fixed fee for the six-week pilot
2. A breakdown of your deliverables and inclusions
3. Your separately recommended advertising budget and the rationale for it
4. Your proposed plan for the initial setup period and subsequent live campaign
5. Two or three relevant healthcare, science, wellness or local lead-generation case studies
6. Actual campaign results where possible, including cost per lead, conversion rate or return on advertising spend
7. Your experience with Australian healthcare advertising requirements
8. Examples of social posts, advertisements, short-form videos or reporting dashboards you personally created
9. The tools you use for content creation, scheduling, advertising, analytics and reporting
10. Your availability and time zone
11. Your proposed ongoing monthly management fee

Please also answer the following in no more than 300 words:

“How would you introduce an oral-microbiome and preventative-health brand to the Brisbane market without exaggerating the science or making it feel like conventional dental advertising?”

We are looking for thoughtful strategy, strong creative execution, transparent reporting and an ability to collaborate with our directors, brand designer, app developer and participating clinical practice.