Social Media Buzz: Military Offer

I need our current military discount pushed hard on Facebook and Instagram only. My goal is to drive qualified traffic from active-duty personnel, veterans, and their families straight to the dedicated landing page and, ultimately, to checkout.

Here’s what I already have in place: the landing page, brand guidelines, a few approved product shots, and a clear value proposition. What I’m missing is a steady stream of attention-grabbing images and sharp, benefits-focused captions that stay on message while meeting each platform’s best-practice specs.

Scope of work
• Plan a four-week content calendar with daily posts for both Facebook and Instagram, adjusting creative to suit feed, story, and reel dimensions where relevant (no video production needed).
• Design eye-catching static graphics or composite images that feature the offer, product, and service credentials.
• Write concise, engaging post copy that speaks directly to the military audience and includes the correct hashtags, CTAs, and tracking links.
• Schedule everything inside Facebook Business Suite or Meta Ads Manager (access will be provided) and set basic audience targeting so the posts immediately reach U.S. military demographics.
• Provide a quick performance recap at week two and week four using Insights data so I can measure reach, clicks, and conversions.

Acceptance criteria
– 28 unique image creatives delivered in high-res PNG and sized for Facebook and Instagram.
– Matching captions supplied in a spreadsheet with proposed dates, hashtags, and links.
– All content scheduled and visible in my Business Suite calendar a minimum of 48 hours before the first post goes live.
– Mid-campaign and end-campaign reports sent as PDF.

If you have proven results promoting offers to niche communities and you’re comfortable handling both the visual design and the copy, I’d love to see your approach and a few relevant samples.