Social Media Brand Growth Manager

My priority is to expand brand awareness and drive steady organic reach across Facebook and YouTube. I need a clear, metrics-driven content plan built around short-form reels and complementary post formats that feel native to each platform.

The work includes crafting an engaging monthly calendar, producing or briefing eye-catching reels, writing captions that spark conversation, scheduling through a reliable tool, and monitoring insights so the strategy keeps evolving. Community interaction—liking, replying, and moderating—must be handled daily to foster an approachable, trustworthy voice.

Deliverables
• 30-day content calendar with post types, copy, and visual notes
• Daily 2 reels and 7 supporting posts per week, optimized for each channel
• Weekly engagement and growth report highlighting reach, impressions, and actionable next steps

Acceptance criteria
• Content aligns with current brand guidelines and passes final approval before publishing
• Average organic reach and follower count show week-over-week growth during the first month
• Response time to comments and messages stays under 24 hours

Preferred tools are Meta Business Suite, Creator Studio, or comparable schedulers; analytics pulled directly from platform insights. Assets and branding references will be provided after kickoff, and collaboration happens in a shared workspace for full transparency from planning to reporting.