Social Media and Production Platforms Manager

1. Content Scheduling & Publishing

Own the posting calendar and are accountable for the fact that content goes out, on time, everywhere it's supposed to.

Build and maintain the social media posting schedule, always staying a minimum of 2 days ahead across every active platform
Verify daily that scheduled posts actually published on mainstream platforms — catching and correcting failures the same day
Upload new premium content to 18+ subscription platforms on a bi-weekly cycle to keep the catalog fresh
Adapt posting times, formats, and captions per platform rather than cross-posting identical content

Accountable for: zero missed posts, every platform consistently stocked, no gaps in the publishing calendar.

2. Subscription Platform Management

The 18+ platforms are the revenue engine. You manage them actively, not passively.

Manage day-to-day operations across all 18+ subscription platforms
Continuously test and optimize posting strategy — timing, pricing, teaser structure, promotional pushes
Review platform performance on a bi-weekly cycle and adjust strategy based on what the data shows
Monitor subscriber growth, churn, and conversion rates, and act on the trends you see

Accountable for: growth in engagement, sales, and subscriber count.

3. Team Coordination & Supervision

You direct a distributed team of editors and a Production Assistant.

Editors

Assign daily tasks, set deadlines, and communicate content priorities
Keep the editing pipeline moving on schedule and unblock it when it stalls
Track turnaround time and editor performance; give direct, constructive feedback to raise output quality

Production Assistant

Request and review the weekly sales report
Delegate administrative and support tasks as needed

Accountable for: a team that hits deadlines, improves over time, and knows what's expected of them.

4. Content Pipeline & Shoot Planning

Make sure there's always something in the tank.

Review creator availability and upcoming shoots daily; prepare shooting requirements in advance so no shoot day is wasted
Audit upcoming content inventory bi-weekly and flag gaps before they turn into publishing problems
Build next month's content calendar — the full shooting and publishing roadmap
Research trending videos, formats, and audio daily to feed the content pipeline with ideas
Identify top-performing existing content and build repurposing strategies to extract more value from it

Accountable for: never running short of publishable content, and shoots that produce exactly what the calendar needs.

5. Analytics, Reporting & Strategy

This is what separates a coordinator from a manager. You read the numbers and change the plan.

Review social media performance weekly and send a clear written summary to leadership — insights, wins, and improvement areas, not just raw metrics
Track revenue, sales trends, and subscriber activity weekly against the sales report
Run a full monthly review of content performance across every platform to identify what's working and why
Analyze monthly sales performance and subscriber growth to measure revenue impact
Review overall platform strategy monthly against analytics and adjust the growth plan accordingly

Accountable for: leadership always knowing where things stand, and strategy that visibly responds to data.

6. Partner & Stakeholder Communication
Share new content with our international partner agency on a weekly cycle
Ensure partners always have current, correctly formatted assets
Serve as the primary point of contact for production-related coordination with external collaborators

Accountable for: partners never chasing you for deliverables.